# What does UMZU use? UMZU (umzu.com) shows public evidence of 34 tools, according to runsonwhat (last checked 2026-11-10). - Industry: Health, Wellness and Fitness - Size: 51–200 employees - Based in: Boulder, United States - Founded: 2015 - LinkedIn: https://www.linkedin.com/company/umzu ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Triple Whale](https://www.runsonwhat.com/reverse/triple-whale) | Analytics | Website code | | | [Convert](https://www.runsonwhat.com/reverse/convert) | Flags & Experiments | Website code | | | [Visually](https://www.runsonwhat.com/reverse/visually) | Flags & Experiments | Website code | | | [Northbeam](https://www.runsonwhat.com/reverse/northbeam) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS verification records, Email records, DNS records, Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code | | | [Judge.me](https://www.runsonwhat.com/reverse/judge-me) | Marketing | Website code | | | [Taboola](https://www.runsonwhat.com/reverse/taboola) | Ads & Pixels | Website code | | | [AdRoll](https://www.runsonwhat.com/reverse/adroll) | Ads & Pixels | Website code | | | [Bombora](https://www.runsonwhat.com/reverse/bombora) | Sales & CRM | Website code | | | [Gorgias](https://www.runsonwhat.com/reverse/gorgias) | Support & Docs | Custom domain, Website code | | | [Gorgias Convert](https://www.runsonwhat.com/reverse/gorgias-convert) | Marketing | Website code | | | [Rebuy](https://www.runsonwhat.com/reverse/rebuy) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Custom domain, Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | | [1Password](https://www.runsonwhat.com/reverse/1password) | Security & Compliance | DNS verification records | | | [NoFraud](https://www.runsonwhat.com/reverse/nofraud) | Security & Compliance | Website code | | ## Recent changes at UMZU - 2026-11-10: stopped using [Bugsnag](https://www.runsonwhat.com/reverse/bugsnag) - 2026-11-10: started using [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) ## FAQ ### What tools does UMZU use? As of November 2026, runsonwhat has found 34 tools at UMZU (umzu.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts, React and PayPal. Data & Observability: Google Analytics, Microsoft Clarity and Triple Whale. Go-to-market: Meta Pixel, LinkedIn Insight Tag and Shopify. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 10, 2026. ### What sales tools does UMZU use? The sales tools runsonwhat has found at UMZU are Bombora (November 2026); no CRM shows up in UMZU's public records. runsonwhat found Bombora through Bombora code on umzu.com. Bombora is used by 7,868 companies runsonwhat tracks. ### What email provider does UMZU use? UMZU uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 736,659 companies runsonwhat tracks. ### What does UMZU use for customer support? UMZU uses Gorgias for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Gorgias through a subdomain that points at Gorgias and code on umzu.com. Gorgias is used by 4,020 companies runsonwhat tracks. ### What payment provider does UMZU use? UMZU uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on umzu.com. PayPal is used by 35,158 companies runsonwhat tracks. ### What analytics tools does UMZU use? UMZU uses Google Analytics for analytics, alongside Microsoft Clarity, Triple Whale and Northbeam, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on umzu.com. Google Analytics is used by 904,064 companies runsonwhat tracks. ### Does UMZU use Google Fonts? Yes. runsonwhat found Google Fonts at UMZU through Google Fonts code on umzu.com. Google Fonts is a Media & UI tool used by 825,744 companies runsonwhat tracks. ### Has UMZU changed tools recently? Yes. On runsonwhat's rechecks, UMZU started using Microsoft Clarity (latest on November 10, 2026) and stopped using Bugsnag (latest on November 10, 2026). A change counts only between two checks of umzu.com done the same way. ### Which companies have a tech stack similar to UMZU's? The companies with the stacks most like UMZU's are Ascent Protein, Tpj - Creators Of The Perfect Jean, Olive and June and TUSHY, according to runsonwhat (November 2026). Each shares 14 to 19 tools with UMZU, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what UMZU uses? runsonwhat reads public records only. Of the 34 tools at UMZU, 20 were found through code on umzu.com, 9 through DNS records, 3 through subdomains that point at the vendor, 1 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and umzu.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/umzu.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.