# What does UMS use?

UMS (ums.org) shows public evidence of 16 tools, according to runsonwhat (last checked 2026-10-31).

- Industry: Performing Arts
- Size: 11–50 employees
- Based in: Ann Arbor, United States
- Founded: 1879
- LinkedIn: https://www.linkedin.com/company/ums-university-musical-society-

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [ShareThis](https://www.runsonwhat.com/reverse/sharethis) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Crazy Egg](https://www.runsonwhat.com/reverse/crazyegg) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |
| [ActiveCampaign](https://www.runsonwhat.com/reverse/activecampaign) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |

## FAQ

### What tools does UMS use?

As of November 2026, runsonwhat has found 16 tools at UMS (ums.org) in public records. Edge & Hosting: Cloudflare and WP Engine. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Crazy Egg. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: reCAPTCHA. Last checked October 31, 2026.

### What cloud does UMS run on?

UMS uses WP Engine for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found WP Engine through WP Engine code on ums.org. WP Engine is used by 51,872 companies runsonwhat tracks.

### What analytics tools does UMS use?

UMS uses Google Analytics for analytics, alongside Google Tag Manager and Crazy Egg, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on ums.org. Google Analytics is used by 906,051 companies runsonwhat tracks.

### What is UMS's website built with?

UMS uses WordPress for its website, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on ums.org. WordPress is used by 607,092 companies runsonwhat tracks.

### What marketing software does UMS use?

UMS uses ActiveCampaign for marketing, according to runsonwhat (November 2026). runsonwhat found ActiveCampaign through ActiveCampaign code on ums.org. ActiveCampaign is used by 17,633 companies runsonwhat tracks.

### Does UMS use jQuery?

Yes. runsonwhat found jQuery at UMS through jQuery code on ums.org. jQuery is a Frontend tool used by 929,882 companies runsonwhat tracks.

### How does runsonwhat know what UMS uses?

runsonwhat reads public records only. Of the 16 tools at UMS, 15 were found through code on ums.org, 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and ums.org about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/ums.org (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.