# What does UMB Digital Intelligence use?

UMB Digital Intelligence (umb.digital) shows public evidence of 19 tools, according to runsonwhat (last checked 2026-10-31).

- LinkedIn: https://www.linkedin.com/company/umb-e-commerce-intelligence

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [HostGator](https://www.runsonwhat.com/reverse/hostgator) | Hosting & Cloud | Email records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [RD Station](https://www.runsonwhat.com/reverse/rd-station) | Marketing | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |

## FAQ

### What tools does UMB Digital Intelligence use?

As of November 2026, runsonwhat has found 19 tools at UMB Digital Intelligence (umb.digital) in public records. Edge & Hosting: Cloudflare and HostGator. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Google Workspace, reCAPTCHA and SendGrid. Last checked October 31, 2026.

### What cloud does UMB Digital Intelligence run on?

UMB Digital Intelligence uses HostGator for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found HostGator through email records that authorize HostGator. HostGator is used by 24,999 companies runsonwhat tracks.

### What email provider does UMB Digital Intelligence use?

UMB Digital Intelligence uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 412,518 companies runsonwhat tracks.

### What analytics tools does UMB Digital Intelligence use?

UMB Digital Intelligence uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on umb.digital. Google Analytics is used by 906,065 companies runsonwhat tracks.

### What is UMB Digital Intelligence's website built with?

UMB Digital Intelligence uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on umb.digital. WordPress is used by 607,092 companies runsonwhat tracks.

### What marketing software does UMB Digital Intelligence use?

UMB Digital Intelligence uses RD Station for marketing, according to runsonwhat (November 2026). runsonwhat found RD Station through email records that authorize RD Station. RD Station is used by 8,505 companies runsonwhat tracks.

### Does UMB Digital Intelligence use jQuery?

Yes. runsonwhat found jQuery at UMB Digital Intelligence through jQuery code on umb.digital. jQuery is a Frontend tool used by 929,885 companies runsonwhat tracks.

### How does runsonwhat know what UMB Digital Intelligence uses?

runsonwhat reads public records only. Of the 19 tools at UMB Digital Intelligence, 13 were found through code on umb.digital, 4 through email records and 2 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and umb.digital about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/umb.digital (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.