# What does Ultima use? Ultima (ultima.com) shows public evidence of 25 tools, according to runsonwhat (last checked 2026-10-07). - Industry: IT Services - Size: 201–1,000 employees - Based in: Reading, United Kingdom - Founded: 1990 - LinkedIn: https://www.linkedin.com/company/trustmarque-part-of-ultima ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | Website code | | | [Kinsta](https://www.runsonwhat.com/reverse/kinsta) | Hosting & Cloud | Website code | | | [Bunny.net](https://www.runsonwhat.com/reverse/bunny) | CDN & Edge | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Twilio](https://www.runsonwhat.com/reverse/twilio) | Backend & Database | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Mouseflow](https://www.runsonwhat.com/reverse/mouseflow) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Website code | | | [Dealfront](https://www.runsonwhat.com/reverse/leadfeeder) | Sales & CRM | Website code | | | [Dynamics 365 Customer Insights](https://www.runsonwhat.com/reverse/dynamics-365-marketing) | Marketing | DNS verification records | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records | | | [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code | | | [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records | | | [Check Point Harmony Email](https://www.runsonwhat.com/reverse/avanan) | Security & Compliance | Email records | | | [Rippling](https://www.runsonwhat.com/reverse/rippling) | People & HR | DNS verification records | | | [CookieHub](https://www.runsonwhat.com/reverse/cookiehub) | Security & Compliance | Website code | | ## FAQ ### What tools does Ultima use? As of October 2026, runsonwhat has found 25 tools at Ultima (ultima.com) in public records. Edge & Hosting: Cloudflare, GoDaddy and Kinsta. Application: jQuery, Google Fonts and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Mouseflow. Go-to-market: WordPress, Google Ads and LinkedIn Insight Tag. Company Ops: Microsoft 365, CookieYes and Mimecast. Last checked October 7, 2026. ### What cloud does Ultima run on? Ultima uses Kinsta for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Kinsta through Kinsta code on ultima.com. Kinsta is used by 12,663 companies runsonwhat tracks. ### What CRM does Ultima use? Ultima uses HubSpot for its CRM, alongside Dealfront, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on ultima.com. HubSpot is used by 92,110 companies runsonwhat tracks. ### What email provider does Ultima use? Ultima uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 701,710 companies runsonwhat tracks. ### What analytics tools does Ultima use? Ultima uses Google Analytics for analytics, alongside Google Tag Manager and Mouseflow, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on ultima.com. Google Analytics is used by 853,379 companies runsonwhat tracks. ### What is Ultima's website built with? Ultima uses WordPress for its website, alongside HubSpot CMS, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on ultima.com. WordPress is used by 582,767 companies runsonwhat tracks. ### Does Ultima use jQuery? Yes. runsonwhat found jQuery at Ultima through jQuery code on ultima.com. jQuery is a Frontend tool used by 897,845 companies runsonwhat tracks. ### Does Ultima use AI tools? Yes. runsonwhat has found Anthropic at Ultima; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Ultima may use more AI tools than these. ### Which companies have a tech stack similar to Ultima's? The companies with the stacks most like Ultima's are Lago, Smartbear, Veitur and Springbok, according to runsonwhat (October 2026). Each shares 8 to 11 tools with Ultima, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Ultima uses? runsonwhat reads public records only. Of the 25 tools at Ultima, 15 were found through code on ultima.com, 6 through DNS records and 4 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and ultima.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/ultima.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.