# What does Ulta Beauty use?

Ulta Beauty (ulta.com) shows public evidence of 68 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Cosmetics
- Size: 10,000+ employees
- Based in: Bolingbrook, United States
- Founded: 1990
- LinkedIn: https://www.linkedin.com/company/ulta

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain |  |
| [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain, DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [MongoDB Atlas](https://www.runsonwhat.com/reverse/mongodb) | Backend & Database | DNS verification records |  |
| [Sinch](https://www.runsonwhat.com/reverse/sinch) | Backend & Database | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Bugsnag](https://www.runsonwhat.com/reverse/bugsnag) | Monitoring | Website code |  |
| [Adobe Analytics](https://www.runsonwhat.com/reverse/adobe-analytics) | Analytics | Custom domain, Website code |  |
| [Adobe Experience Platform](https://www.runsonwhat.com/reverse/adobe-experience-platform) | Analytics | Website code |  |
| [Akamai mPulse](https://www.runsonwhat.com/reverse/akamai-mpulse) | Monitoring | Website code |  |
| [Dynatrace](https://www.runsonwhat.com/reverse/dynatrace) | Monitoring | Website code |  |
| [Tealium](https://www.runsonwhat.com/reverse/tealium) | Data Pipeline | Website code |  |
| [LogRocket](https://www.runsonwhat.com/reverse/logrocket) | Monitoring | Website code |  |
| [Medallia](https://www.runsonwhat.com/reverse/medallia) | Analytics | Website code |  |
| [Quantum Metric](https://www.runsonwhat.com/reverse/quantum-metric) | Analytics | Website code |  |
| [mParticle](https://www.runsonwhat.com/reverse/mparticle) | Data Pipeline | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code |  |
| [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code |  |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |
| [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code |  |
| [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code |  |
| [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code |  |
| [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website code |  |
| [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code |  |
| [RTB House](https://www.runsonwhat.com/reverse/rtb-house) | Ads & Pixels | Website code |  |
| [Adobe Advertising](https://www.runsonwhat.com/reverse/adobe-advertising) | Ads & Pixels | Website code |  |
| [MediaMath](https://www.runsonwhat.com/reverse/mediamath) | Ads & Pixels | Website code |  |
| [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) | Marketing | Custom domain, Email records |  |
| [impact.com](https://www.runsonwhat.com/reverse/impact-com) | Marketing | Website code |  |
| [Rokt](https://www.runsonwhat.com/reverse/rokt) | Marketing | Website code |  |
| [Movable Ink](https://www.runsonwhat.com/reverse/movable-ink) | Marketing | Website code |  |
| [Amplience](https://www.runsonwhat.com/reverse/amplience) | Website & CMS | Custom domain |  |
| [Gladly](https://www.runsonwhat.com/reverse/gladly) | Support & Docs | Website code |  |
| [Sierra](https://www.runsonwhat.com/reverse/sierra) | Support & Docs | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records |  |
| [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records |  |
| [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) | Collaboration | DNS verification records |  |
| [Jamf](https://www.runsonwhat.com/reverse/jamf) | Security & Compliance | DNS verification records |  |
| [Cursor](https://www.runsonwhat.com/reverse/cursor) | Dev Tools | DNS verification records |  |
| [Dropbox](https://www.runsonwhat.com/reverse/dropbox) | Collaboration | Website code |  |
| [Postman](https://www.runsonwhat.com/reverse/postman) | Dev Tools | DNS verification records |  |
| [HashiCorp Cloud](https://www.runsonwhat.com/reverse/hashicorp) | Dev Tools | DNS verification records |  |
| [Cisco Intersight](https://www.runsonwhat.com/reverse/cisco-intersight) | Dev Tools | DNS verification records |  |
| [AbuseIPDB](https://www.runsonwhat.com/reverse/abuseipdb) | Security & Compliance | DNS verification records |  |
| [Validity](https://www.runsonwhat.com/reverse/validity) | Email Delivery | DNS verification records |  |
| [iCIMS](https://www.runsonwhat.com/reverse/icims) | People & HR | Custom domain |  |
| [Heyhack](https://www.runsonwhat.com/reverse/heyhack) | Security & Compliance | DNS verification records |  |

## Recent changes at Ulta Beauty

- 2026-10-09: started using [AbuseIPDB](https://www.runsonwhat.com/reverse/abuseipdb)
- 2026-10-09: started using [Apple Business](https://www.runsonwhat.com/reverse/apple)
- 2026-10-09: started using [Atlassian](https://www.runsonwhat.com/reverse/atlassian)
- 2026-10-09: started using [Cisco Intersight](https://www.runsonwhat.com/reverse/cisco-intersight)
- 2026-10-09: started using [Cursor](https://www.runsonwhat.com/reverse/cursor)
- 2026-10-09: started using [HashiCorp Cloud](https://www.runsonwhat.com/reverse/hashicorp)
- 2026-10-09: started using [Heyhack](https://www.runsonwhat.com/reverse/heyhack)
- 2026-10-09: started using [Jamf](https://www.runsonwhat.com/reverse/jamf)
- 2026-10-09: started using [Miro](https://www.runsonwhat.com/reverse/miro)
- 2026-10-09: started using [MongoDB Atlas](https://www.runsonwhat.com/reverse/mongodb)
- 2026-10-09: started using [Postman](https://www.runsonwhat.com/reverse/postman)
- 2026-10-09: started using [Sinch](https://www.runsonwhat.com/reverse/sinch)

## FAQ

### What tools does Ulta Beauty use?

As of October 2026, runsonwhat has found 68 tools at Ulta Beauty (ulta.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon CloudFront. Application: Google Fonts, React and MongoDB Atlas. Data & Observability: Google Analytics, Google Tag Manager and Bugsnag. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked October 20, 2026.

### What cloud does Ulta Beauty run on?

Ulta Beauty uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on ulta.com. Amazon Web Services is used by 145,483 companies runsonwhat tracks.

### What email provider does Ulta Beauty use?

Ulta Beauty uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 709,029 companies runsonwhat tracks.

### What does Ulta Beauty use for customer support?

Ulta Beauty uses Gladly for customer support and documentation, alongside Sierra, according to runsonwhat (October 2026). runsonwhat found Gladly through Gladly code on ulta.com. Gladly is used by 214 companies runsonwhat tracks.

### What analytics tools does Ulta Beauty use?

Ulta Beauty uses Google Analytics for analytics, alongside Google Tag Manager, Adobe Analytics and Adobe Experience Platform, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on ulta.com. Google Analytics is used by 875,156 companies runsonwhat tracks.

### What is Ulta Beauty's website built with?

Ulta Beauty uses Amplience for its website, according to runsonwhat (October 2026). runsonwhat found Amplience through a subdomain that points at Amplience. Amplience is used by 221 companies runsonwhat tracks.

### Does Ulta Beauty use Google Fonts?

Yes. runsonwhat found Google Fonts at Ulta Beauty through Google Fonts code on ulta.com. Google Fonts is a Media & UI tool used by 806,375 companies runsonwhat tracks.

### Has Ulta Beauty changed tools recently?

Yes. On runsonwhat's rechecks, Ulta Beauty started using AbuseIPDB, Apple Business and Atlassian (latest on October 9, 2026). A change counts only between two checks of ulta.com done the same way.

### Which companies have a tech stack similar to Ulta Beauty's?

The companies with the stacks most like Ulta Beauty's are CB2, Crate & Barrel, Ferguson Enterprises and Thirdlove, according to runsonwhat (October 2026). Each shares 23 to 32 tools with Ulta Beauty, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Ulta Beauty uses?

runsonwhat reads public records only. Of the 68 tools at Ulta Beauty, 43 were found through code on ulta.com, 14 through DNS records, 6 through subdomains that point at the vendor and 5 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and ulta.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/ulta.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.