# What does Innovid use?

Innovid (tvsquared.com) shows public evidence of 34 tools, according to runsonwhat (last checked 2026-10-16).

- Industry: Marketing and Advertising
- Size: 201–1,000 employees
- Based in: New York, United States
- Founded: 2007
- LinkedIn: https://www.linkedin.com/company/innovid_2

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Custom domain |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | 2021-07 |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |
| [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code |  |
| [Embedly](https://www.runsonwhat.com/reverse/embedly) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Marketo Measure](https://www.runsonwhat.com/reverse/marketo-measure) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Webflow](https://www.runsonwhat.com/reverse/webflow) | Website & CMS | Custom domain, DNS verification records, Website code |  |
| [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | Website code |  |
| [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code |  |
| [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Custom domain, Email records, Website code | 2019-08 |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Mailjet](https://www.runsonwhat.com/reverse/mailjet) | Email Delivery | Email records |  |
| [Barracuda](https://www.runsonwhat.com/reverse/barracuda) | Security & Compliance | Email records |  |
| [Postmark](https://www.runsonwhat.com/reverse/postmark) | Email Delivery | Email records |  |
| [GoTo](https://www.runsonwhat.com/reverse/goto) | Collaboration | DNS verification records |  |
| [Cookie Control](https://www.runsonwhat.com/reverse/civic-cookie-control) | Security & Compliance | Website code |  |

## FAQ

### What tools does Innovid use?

As of October 2026, runsonwhat has found 34 tools at Innovid (tvsquared.com) in public records. Edge & Hosting: Cloudflare, Amazon Route 53 and Google Cloud. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Mailchimp and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked October 16, 2026.

### What cloud does Innovid run on?

Innovid uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through a subdomain that points at Google Cloud. Google Cloud is used by 75,276 companies runsonwhat tracks.

### What sales tools does Innovid use?

The sales tools runsonwhat has found at Innovid are Demandbase (October 2026); no CRM shows up in Innovid's public records. runsonwhat found Demandbase through Demandbase code on tvsquared.com. Demandbase is used by 9,538 companies runsonwhat tracks.

### What email provider does Innovid use?

Innovid uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 705,084 companies runsonwhat tracks.

### What analytics tools does Innovid use?

Innovid uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Marketo Measure, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on tvsquared.com. Google Analytics is used by 859,765 companies runsonwhat tracks.

### What is Innovid's website built with?

Innovid uses Webflow for its website, according to runsonwhat (October 2026). runsonwhat found Webflow through a subdomain that points at Webflow and a DNS verification record. Webflow is used by 34,456 companies runsonwhat tracks.

### How long has Innovid used Marketo?

Innovid has used Marketo since at least August 2019, going by the first public certificate of the tvsquared.com subdomain that points at Marketo. Other long-running tools at Innovid include Amazon CloudFront (since July 2021).

### Does Innovid use jQuery?

Yes. runsonwhat found jQuery at Innovid through jQuery code on tvsquared.com. jQuery is a Frontend tool used by 902,651 companies runsonwhat tracks.

### How does runsonwhat know what Innovid uses?

runsonwhat reads public records only. Of the 34 tools at Innovid, 18 were found through code on tvsquared.com, 6 through DNS records, 5 through email records, 4 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and tvsquared.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/tvsquared.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
