# What does Pencil use? Pencil (trypencil.com) shows public evidence of 37 tools, according to runsonwhat (last checked 2026-10-12). - Industry: Marketing and Advertising - Size: 11–50 employees - Based in: London, United Kingdom - Founded: 2018 - LinkedIn: https://www.linkedin.com/company/trypencil ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Atlassian Statuspage](https://www.runsonwhat.com/reverse/statuspage) | Monitoring | Custom domain, DNS verification records, Website code | 2024-01 | | [Intellimize](https://www.runsonwhat.com/reverse/intellimize) | Flags & Experiments | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [Webflow](https://www.runsonwhat.com/reverse/webflow) | Website & CMS | Custom domain, Website code | | | [Intercom](https://www.runsonwhat.com/reverse/intercom) | Support & Docs | Website code | | | [ClickCease](https://www.runsonwhat.com/reverse/clickcease) | Ads & Pixels | Website code | | | [Gradual](https://www.runsonwhat.com/reverse/gradual) | Support & Docs | Custom domain | 2025-07 | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records | | | [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records | | | [URIports](https://www.runsonwhat.com/reverse/uriports) | Security & Compliance | Email records | | | [Airtable](https://www.runsonwhat.com/reverse/airtable) | Collaboration | DNS verification records | | | [Postman](https://www.runsonwhat.com/reverse/postman) | Dev Tools | DNS verification records | | | [Vanta](https://www.runsonwhat.com/reverse/vanta) | Security & Compliance | Custom domain | 2025-06 | | [Ashby](https://www.runsonwhat.com/reverse/ashby) | People & HR | Website code | | ## Hiring at Pencil 20 open roles on its public job board: Engineering 7, Other 4, Product & Design 4, Sales 3, Data & AI 1, Finance & Legal 1. ## FAQ ### What tools does Pencil use? As of October 2026, runsonwhat has found 37 tools at Pencil (trypencil.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and GSAP. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Microsoft Ads and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 12, 2026. ### What cloud does Pencil run on? Pencil uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on trypencil.com. Amazon Web Services is used by 144,738 companies runsonwhat tracks. ### What CRM does Pencil use? Pencil uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on trypencil.com. HubSpot is used by 91,871 companies runsonwhat tracks. ### What email provider does Pencil use? Pencil uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 700,585 companies runsonwhat tracks. ### What does Pencil use for customer support? Pencil uses Intercom for customer support and documentation, alongside Gradual, according to runsonwhat (October 2026). runsonwhat found Intercom through Intercom code on trypencil.com. Intercom is used by 8,329 companies runsonwhat tracks. ### What analytics tools does Pencil use? Pencil uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on trypencil.com. Google Analytics is used by 850,025 companies runsonwhat tracks. ### How long has Pencil used Atlassian Statuspage? Pencil has used Atlassian Statuspage since at least January 2024, going by the first public certificate of the trypencil.com subdomain that points at Atlassian Statuspage. Other long-running tools at Pencil include Vanta (since June 2025) and Gradual (since July 2025). ### Does Pencil use jQuery? Yes. runsonwhat found jQuery at Pencil through jQuery code on trypencil.com. jQuery is a Frontend tool used by 895,727 companies runsonwhat tracks. ### Does Pencil use AI tools? Yes. runsonwhat has found Anthropic at Pencil; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Pencil may use more AI tools than these. ### Is Pencil hiring? Yes. As of October 2026, Pencil has 20 open roles on its public Ashby job board, most in engineering (7), product & design (4) and sales (3). 11 were posted in the last 30 days. ### Which companies have a tech stack similar to Pencil's? The companies with the stacks most like Pencil's are Circle Internet Group, Samsara, Peoplecert and Bandwidth, according to runsonwhat (October 2026). Each shares 16 to 23 tools with Pencil, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Pencil uses? runsonwhat reads public records only. Of the 37 tools at Pencil, 17 were found through code on trypencil.com, 10 through DNS records, 5 through subdomains that point at the vendor, 4 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and trypencil.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/trypencil.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.