# What does Dealer Spike use? Dealer Spike (trailercentral.com) shows public evidence of 33 tools, according to runsonwhat (last checked 2026-10-16). - Industry: Software - Size: 51–200 employees - Based in: Grand Rapids, United States - Founded: 2011 - LinkedIn: https://www.linkedin.com/company/dealerspike-llc ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain, Email records | 2019-02 | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records | | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Custom domain, DNS verification records, Website code | 2024-02 | | [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records | | | [EasyDMARC](https://www.runsonwhat.com/reverse/easydmarc) | Security & Compliance | Email records | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | | [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records | | | [Canva](https://www.runsonwhat.com/reverse/canva) | Collaboration | DNS verification records | | | [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) | Collaboration | DNS verification records | | | [AudioEye](https://www.runsonwhat.com/reverse/audioeye) | Security & Compliance | Website code | | | [Docker](https://www.runsonwhat.com/reverse/docker) | Dev Tools | DNS verification records | | | [Lucid](https://www.runsonwhat.com/reverse/lucid) | Collaboration | DNS verification records | | | [BrowserStack](https://www.runsonwhat.com/reverse/browserstack) | Dev Tools | DNS verification records | | ## FAQ ### What tools does Dealer Spike use? As of October 2026, runsonwhat has found 33 tools at Dealer Spike (trailercentral.com) in public records. Edge & Hosting: Cloudflare and Amazon Route 53. Application: jQuery, Anthropic and OpenAI. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 16, 2026. ### What CRM does Dealer Spike use? Dealer Spike uses Salesforce for its CRM, alongside 6sense, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce. Salesforce is used by 33,640 companies runsonwhat tracks. ### What email provider does Dealer Spike use? Dealer Spike uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 704,344 companies runsonwhat tracks. ### What does Dealer Spike use for customer support? Dealer Spike uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records, and Dealer Spike has used it since at least February 2019. Zendesk is used by 41,106 companies runsonwhat tracks. ### What analytics tools does Dealer Spike use? Dealer Spike uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on trailercentral.com. Google Analytics is used by 856,900 companies runsonwhat tracks. ### What is Dealer Spike's website built with? Dealer Spike uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on trailercentral.com. WordPress is used by 584,542 companies runsonwhat tracks. ### How long has Dealer Spike used Zendesk? Dealer Spike has used Zendesk since at least February 2019, going by the first public certificate of the trailercentral.com subdomain that points at Zendesk. Other long-running tools at Dealer Spike include Pardot (since February 2024). ### Does Dealer Spike use jQuery? Yes. runsonwhat found jQuery at Dealer Spike through jQuery code on trailercentral.com. jQuery is a Frontend tool used by 900,271 companies runsonwhat tracks. ### Does Dealer Spike use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at Dealer Spike; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Dealer Spike may use more AI tools than these. ### Which companies have a tech stack similar to Dealer Spike's? The companies with the stacks most like Dealer Spike's are Prismhr, Yappy, The Weather Channel and RamQuest, according to runsonwhat (October 2026). Each shares 9 to 19 tools with Dealer Spike, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Dealer Spike uses? runsonwhat reads public records only. Of the 33 tools at Dealer Spike, 13 were found through DNS records, 11 through code on trailercentral.com, 7 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and trailercentral.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/trailercentral.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.