# What does Equilend use?

Equilend (tradingapps.com) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Software
- Size: 11–50 employees
- Based in: London, United Kingdom
- Founded: 2011
- LinkedIn: https://www.linkedin.com/company/equilend

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code |  |
| [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code |  |
| [Astro](https://www.runsonwhat.com/reverse/astro) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records |  |
| [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code |  |
| [Drata](https://www.runsonwhat.com/reverse/drata) | Security & Compliance | Custom domain | 2024-02 |

## FAQ

### What tools does Equilend use?

As of October 2026, runsonwhat has found 18 tools at Equilend (tradingapps.com) in public records. Edge & Hosting: Cloudflare and Amazon Route 53. Application: Tailwind CSS, Lottie and Astro. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, LinkedIn Insight Tag and HubSpot. Company Ops: Microsoft 365, Atlassian and CookieYes. Last checked October 20, 2026.

### What CRM does Equilend use?

Equilend uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through HubSpot code on tradingapps.com. HubSpot is used by 94,277 companies runsonwhat tracks.

### What email provider does Equilend use?

Equilend uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 712,522 companies runsonwhat tracks.

### What does Equilend use for customer support?

Equilend uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 42,010 companies runsonwhat tracks.

### What analytics tools does Equilend use?

Equilend uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on tradingapps.com. Google Analytics is used by 883,435 companies runsonwhat tracks.

### What marketing software does Equilend use?

Equilend uses Ahrefs for marketing, according to runsonwhat (October 2026). runsonwhat found Ahrefs through Ahrefs code on tradingapps.com. Ahrefs is used by 23,619 companies runsonwhat tracks.

### How long has Equilend used Drata?

Equilend has used Drata since at least February 2024, going by the first public certificate of the tradingapps.com subdomain that points at Drata.

### Does Equilend use Cloudflare?

Yes. runsonwhat found Cloudflare at Equilend through Cloudflare code on tradingapps.com. Cloudflare is a CDN & Edge tool used by 704,934 companies runsonwhat tracks.

### Which companies have a tech stack similar to Equilend's?

The companies with the stacks most like Equilend's are Esm Solutions, Us2.ai, Qbench and APITable, according to runsonwhat (October 2026). Each shares 3 to 10 tools with Equilend, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Equilend uses?

runsonwhat reads public records only. Of the 18 tools at Equilend, 12 were found through code on tradingapps.com, 3 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and tradingapps.com about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/tradingapps.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.