# What does Tractive use? Tractive (tractive.com) shows public evidence of 32 tools, according to runsonwhat (last checked 2026-11-03). - Industry: Computer Hardware - Based in: Austria - Founded: 2012 - LinkedIn: https://www.linkedin.com/company/tractive ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | | [Angular](https://www.runsonwhat.com/reverse/angular) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [New Relic](https://www.runsonwhat.com/reverse/newrelic) | Monitoring | Website code | | | [Datadog](https://www.runsonwhat.com/reverse/datadog) | Monitoring | Website code | | | [Kameleoon](https://www.runsonwhat.com/reverse/kameleoon) | Flags & Experiments | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain, Email records, Website code | 2026-08 | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Trustpilot](https://www.runsonwhat.com/reverse/trustpilot) | Marketing | Website code | | | [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code | | | [Rakuten Advertising](https://www.runsonwhat.com/reverse/rakuten-advertising) | Ads & Pixels | Website code | | | [Skai](https://www.runsonwhat.com/reverse/skai) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | Custom domain, DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code | | | [SparkPost](https://www.runsonwhat.com/reverse/sparkpost) | Email Delivery | Email records, Website code | | ## FAQ ### What tools does Tractive use? As of November 2026, runsonwhat has found 32 tools at Tractive (tractive.com) in public records. Edge & Hosting: Amazon Web Services, Amazon Route 53 and Amazon CloudFront. Application: YouTube, PayPal and Angular. Data & Observability: Google Analytics, Google Tag Manager and New Relic. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Google Workspace, Atlassian and Amazon SES. Last checked November 3, 2026. ### What cloud does Tractive run on? Tractive uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on tractive.com. Amazon Web Services is used by 147,280 companies runsonwhat tracks. ### What email provider does Tractive use? Tractive uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on tractive.com. Google Workspace is used by 417,936 companies runsonwhat tracks. ### What does Tractive use for customer support? Tractive uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records, and Tractive has used it since at least August 2026. Zendesk is used by 43,457 companies runsonwhat tracks. ### What payment provider does Tractive use? Tractive uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on tractive.com. PayPal is used by 35,169 companies runsonwhat tracks. ### What analytics tools does Tractive use? Tractive uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on tractive.com. Google Analytics is used by 903,719 companies runsonwhat tracks. ### How long has Tractive used Zendesk? Tractive has used Zendesk since at least August 2026, going by the first public certificate of the tractive.com subdomain that points at Zendesk. ### Does Tractive use Google Ads? Yes. runsonwhat found Google Ads at Tractive through Google Ads code on tractive.com. Google Ads is a Ads & Pixels tool used by 540,958 companies runsonwhat tracks. ### Which companies have a tech stack similar to Tractive's? The companies with the stacks most like Tractive's are Tractive, RevZilla, Valu-mart and AO Kaspersky Lab, according to runsonwhat (November 2026). Each shares 8 to 19 tools with Tractive, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Tractive uses? runsonwhat reads public records only. Of the 32 tools at Tractive, 21 were found through code on tractive.com, 5 through DNS records, 3 through email records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and tractive.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/tractive.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.