# What does Traction Rec use? Traction Rec (tractionrec.com) shows public evidence of 31 tools, according to runsonwhat (last checked 2026-11-11). - Industry: Software - Size: 51–200 employees - Based in: Vancouver, Canada - Founded: 2019 - LinkedIn: https://www.linkedin.com/company/traction-rec ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Custom domain | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Webflow](https://www.runsonwhat.com/reverse/webflow) | Website & CMS | Custom domain, DNS verification records, Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Custom domain, Email records, Website code | | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Custom domain, DNS verification records, Email records, Website code | 2022-01 | | [Apollo.io](https://www.runsonwhat.com/reverse/apollo) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | | [Canva](https://www.runsonwhat.com/reverse/canva) | Collaboration | DNS verification records | | | [Cursor](https://www.runsonwhat.com/reverse/cursor) | Dev Tools | DNS verification records | | | [Figma](https://www.runsonwhat.com/reverse/figma) | Collaboration | DNS verification records | | | [Vanta](https://www.runsonwhat.com/reverse/vanta) | Security & Compliance | Custom domain | 2024-05 | ## FAQ ### What tools does Traction Rec use? As of November 2026, runsonwhat has found 31 tools at Traction Rec (tractionrec.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and GSAP. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 11, 2026. ### What cloud does Traction Rec run on? Traction Rec uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on tractionrec.com. Amazon Web Services is used by 147,379 companies runsonwhat tracks. ### What CRM does Traction Rec use? Traction Rec uses Salesforce for its CRM, alongside Apollo.io, according to runsonwhat (November 2026). runsonwhat found Salesforce through a subdomain that points at Salesforce and email records. Salesforce is used by 35,367 companies runsonwhat tracks. ### What email provider does Traction Rec use? Traction Rec uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 732,683 companies runsonwhat tracks. ### What analytics tools does Traction Rec use? Traction Rec uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on tractionrec.com. Google Analytics is used by 903,823 companies runsonwhat tracks. ### What is Traction Rec's website built with? Traction Rec uses Webflow for its website, according to runsonwhat (November 2026). runsonwhat found Webflow through a subdomain that points at Webflow and a DNS verification record. Webflow is used by 36,193 companies runsonwhat tracks. ### How long has Traction Rec used Pardot? Traction Rec has used Pardot since at least January 2022, going by the first public certificate of the tractionrec.com subdomain that points at Pardot. Other long-running tools at Traction Rec include Vanta (since May 2024). ### Does Traction Rec use jQuery? Yes. runsonwhat found jQuery at Traction Rec through jQuery code on tractionrec.com. jQuery is a Frontend tool used by 927,201 companies runsonwhat tracks. ### Does Traction Rec use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at Traction Rec; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Traction Rec may use more AI tools than these. ### Which companies have a tech stack similar to Traction Rec's? The companies with the stacks most like Traction Rec's are Xpanse, Axios HQ, Nightfall and DataStealth, according to runsonwhat (November 2026). Each shares 13 to 18 tools with Traction Rec, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Traction Rec uses? runsonwhat reads public records only. Of the 31 tools at Traction Rec, 12 were found through code on tractionrec.com, 12 through DNS records, 5 through subdomains that point at the vendor and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and tractionrec.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/tractionrec.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.