# What does Traction use?

Traction (traction.co) shows public evidence of 9 tools, according to runsonwhat (last checked 2026-11-13).

- Industry: Marketing and Advertising
- Size: 11–50 employees
- Based in: San Francisco, United States
- Founded: 2014
- LinkedIn: https://www.linkedin.com/company/traction

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records |  |
| [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |
| [Mux](https://www.runsonwhat.com/reverse/mux) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Sanity](https://www.runsonwhat.com/reverse/sanity) | Website & CMS | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare Turnstile](https://www.runsonwhat.com/reverse/turnstile) | Security & Compliance | Website code |  |

## FAQ

### What tools does Traction use?

As of November 2026, runsonwhat has found 9 tools at Traction (traction.co) in public records. Edge & Hosting: Cloudflare and Vercel. Application: Next.js and Mux. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Sanity. Company Ops: Cloudflare Turnstile. Last checked November 13, 2026.

### What cloud does Traction run on?

Traction uses Vercel for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Vercel through Vercel code on traction.co. Vercel is used by 53,685 companies runsonwhat tracks.

### What analytics tools does Traction use?

Traction uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on traction.co. Google Analytics is used by 904,255 companies runsonwhat tracks.

### What is Traction's website built with?

Traction uses Sanity for its website, according to runsonwhat (November 2026). runsonwhat found Sanity through Sanity code on traction.co. Sanity is used by 5,355 companies runsonwhat tracks.

### Does Traction use Cloudflare?

Yes. runsonwhat found Cloudflare at Traction through DNS records that point at Cloudflare. Cloudflare is a CDN & Edge tool used by 736,321 companies runsonwhat tracks.

### Which companies have a tech stack similar to Traction's?

The companies with the stacks most like Traction's are Imagic Creative Agency, Ace & Company, Madison Plastic Surgery and Visualma, according to runsonwhat (November 2026). Each shares 3 to 7 tools with Traction, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Traction uses?

runsonwhat reads public records only. Of the 9 tools at Traction, 7 were found through code on traction.co, 1 through DNS records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and traction.co about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/traction.co (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.