# What does Trace use?

Trace (tracehq.com) shows public evidence of 21 tools, according to runsonwhat (last checked 2026-10-17).

- Industry: Software
- Size: 11–50 employees
- Based in: San Francisco, United States
- Founded: 2018
- LinkedIn: https://www.linkedin.com/company/paylocity

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Custom domain |  |
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Custom domain |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain |  |
| [Cloudflare Pages](https://www.runsonwhat.com/reverse/cloudflare-pages) | Hosting & Cloud | Custom domain |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Atlassian Statuspage](https://www.runsonwhat.com/reverse/statuspage) | Monitoring | Custom domain |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain |  |
| [Webflow](https://www.runsonwhat.com/reverse/webflow) | Website & CMS | Website code |  |
| [Squarespace](https://www.runsonwhat.com/reverse/squarespace) | Website & CMS | Custom domain |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records |  |
| [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records |  |
| [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records |  |
| [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records |  |

## FAQ

### What tools does Trace use?

As of October 2026, runsonwhat has found 21 tools at Trace (tracehq.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Google Cloud. Application: Adobe Fonts. Data & Observability: Atlassian Statuspage. Go-to-market: Zendesk, Webflow and Squarespace. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked October 17, 2026.

### What cloud does Trace run on?

Trace uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud and Cloudflare Pages, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services. Amazon Web Services is used by 145,633 companies runsonwhat tracks.

### What email provider does Trace use?

Trace uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 710,144 companies runsonwhat tracks.

### What does Trace use for customer support?

Trace uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk. Zendesk is used by 41,812 companies runsonwhat tracks.

### What is Trace's website built with?

Trace uses Webflow for its website, alongside Squarespace, according to runsonwhat (October 2026). runsonwhat found Webflow through Webflow code on tracehq.com. Webflow is used by 34,832 companies runsonwhat tracks.

### What monitoring tools does Trace use?

Trace uses Atlassian Statuspage for monitoring, according to runsonwhat (October 2026). runsonwhat found Atlassian Statuspage through a subdomain that points at Atlassian Statuspage. Atlassian Statuspage is used by 6,641 companies runsonwhat tracks.

### Does Trace use Cloudflare?

Yes. runsonwhat found Cloudflare at Trace through Cloudflare code on tracehq.com. Cloudflare is a CDN & Edge tool used by 702,765 companies runsonwhat tracks.

### Which companies have a tech stack similar to Trace's?

The companies with the stacks most like Trace's are Hence, Canopas, baby enRoute and Subrogation Division, according to runsonwhat (October 2026). Each shares 4 to 6 tools with Trace, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Trace uses?

runsonwhat reads public records only. Of the 21 tools at Trace, 8 were found through DNS records, 7 through subdomains that point at the vendor, 4 through code on tracehq.com and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and tracehq.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/tracehq.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
