# What does TraceGains use?

TraceGains (tracegains.com) shows public evidence of 47 tools, according to runsonwhat (last checked 2026-10-19).

- Industry: Software
- Size: 51–200 employees
- Based in: Broomfield, United States
- Founded: 2008
- LinkedIn: https://www.linkedin.com/company/tracegains-inc-

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | DNS records |  |
| [Kinsta](https://www.runsonwhat.com/reverse/kinsta) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |
| [Stripe](https://www.runsonwhat.com/reverse/stripe) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [Better Stack](https://www.runsonwhat.com/reverse/betterstack) | Monitoring | Custom domain | 2026-02 |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records | 2022-08 |
| [Zoho](https://www.runsonwhat.com/reverse/zoho) | Sales & CRM | Website code |  |
| [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | Website code |  |
| [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2022-08 |
| [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code |  |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |
| [ActiveCampaign](https://www.runsonwhat.com/reverse/activecampaign) | Marketing | Website code |  |
| [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code |  |
| [Kit](https://www.runsonwhat.com/reverse/convertkit) | Marketing | Website code |  |
| [Typeform](https://www.runsonwhat.com/reverse/typeform) | Marketing | Website code |  |
| [Qualified](https://www.runsonwhat.com/reverse/qualified) | Sales & CRM | Website code |  |
| [Wufoo](https://www.runsonwhat.com/reverse/wufoo) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records |  |
| [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code |  |
| [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records |  |
| [CleanTalk](https://www.runsonwhat.com/reverse/cleantalk) | Security & Compliance | Website code |  |
| [Figma](https://www.runsonwhat.com/reverse/figma) | Collaboration | DNS verification records |  |
| [Box](https://www.runsonwhat.com/reverse/box) | Collaboration | DNS verification records |  |

## FAQ

### What tools does TraceGains use?

As of October 2026, runsonwhat has found 47 tools at TraceGains (tracegains.com) in public records. Edge & Hosting: Cloudflare, Google Cloud and Kinsta. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked October 19, 2026.

### What cloud does TraceGains run on?

TraceGains uses Google Cloud for hosting and cloud infrastructure, alongside Kinsta, according to runsonwhat (October 2026). runsonwhat found Google Cloud through DNS records that point at Google Cloud. Google Cloud is used by 75,626 companies runsonwhat tracks.

### What CRM does TraceGains use?

TraceGains uses HubSpot for its CRM, alongside Zoho, Calendly and Demandbase, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and TraceGains has used it since at least August 2022. HubSpot is used by 93,663 companies runsonwhat tracks.

### What email provider does TraceGains use?

TraceGains uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 709,035 companies runsonwhat tracks.

### What payment provider does TraceGains use?

TraceGains uses Stripe for payments and billing, according to runsonwhat (October 2026). runsonwhat found Stripe through Stripe code on tracegains.com. Stripe is used by 27,752 companies runsonwhat tracks.

### What analytics tools does TraceGains use?

TraceGains uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on tracegains.com. Google Analytics is used by 875,414 companies runsonwhat tracks.

### How long has TraceGains used HubSpot?

TraceGains has used HubSpot since at least August 2022, going by the first public certificate of the tracegains.com subdomain that points at HubSpot. Other long-running tools at TraceGains include HubSpot CMS (since August 2022) and Better Stack (since February 2026).

### Does TraceGains use jQuery?

Yes. runsonwhat found jQuery at TraceGains through jQuery code on tracegains.com. jQuery is a Frontend tool used by 912,947 companies runsonwhat tracks.

### Does TraceGains use AI tools?

Yes. runsonwhat has found Anthropic and OpenAI at TraceGains; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so TraceGains may use more AI tools than these.

### Which companies have a tech stack similar to TraceGains's?

The companies with the stacks most like TraceGains' are TraceGains, UEI College, Seamheads.com and Ciao Mambo, according to runsonwhat (October 2026). Each shares 15 to 36 tools with TraceGains, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what TraceGains uses?

runsonwhat reads public records only. Of the 47 tools at TraceGains, 31 were found through code on tracegains.com, 11 through DNS records, 3 through subdomains that point at the vendor and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and tracegains.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/tracegains.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
