# What does Toptal use? Toptal (toptal.com) shows public evidence of 40 tools, according to runsonwhat (last checked 2026-11-06). - Industry: Freelance Marketplace - Size: 1,001–5,000 employees - Based in: Debre Werk’, United States - Founded: 2010 - LinkedIn: https://www.linkedin.com/company/toptal ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Firebase](https://www.runsonwhat.com/reverse/firebase) | Backend & Database | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Crazy Egg](https://www.runsonwhat.com/reverse/crazyegg) | Analytics | Website code | | | [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | DNS verification records | | | [Qualtrics](https://www.runsonwhat.com/reverse/qualtrics) | Analytics | Email records | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records | | | [Zoho](https://www.runsonwhat.com/reverse/zoho) | Sales & CRM | DNS verification records | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain, Email records | 2021-11 | | [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | DNS verification records | | | [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code | | | [Trustpilot](https://www.runsonwhat.com/reverse/trustpilot) | Marketing | Email records | | | [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) | Marketing | DNS verification records, Email records | | | [Act-On](https://www.runsonwhat.com/reverse/act-on) | Marketing | Custom domain | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Custom domain, Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records | | | [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records | | | [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | | [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | | [Canva](https://www.runsonwhat.com/reverse/canva) | Collaboration | DNS verification records | | | [Figma](https://www.runsonwhat.com/reverse/figma) | Collaboration | DNS verification records | | | [Detectify](https://www.runsonwhat.com/reverse/detectify) | Security & Compliance | DNS verification records | | | [Lovable](https://www.runsonwhat.com/reverse/lovable) | Dev Tools | DNS verification records | | ## Recent changes at Toptal - 2026-11-06: started using [Lovable](https://www.runsonwhat.com/reverse/lovable) ## FAQ ### What tools does Toptal use? As of November 2026, runsonwhat has found 40 tools at Toptal (toptal.com) in public records. Edge & Hosting: Cloudflare and Google Cloud. Application: Firebase. Data & Observability: Google Analytics, Google Tag Manager and Crazy Egg. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 6, 2026. ### What cloud does Toptal run on? Toptal uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Google Cloud through Google Cloud code on toptal.com. Google Cloud is used by 77,809 companies runsonwhat tracks. ### What CRM does Toptal use? Toptal uses HubSpot for its CRM, alongside Zoho, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot. HubSpot is used by 97,631 companies runsonwhat tracks. ### What email provider does Toptal use? Toptal uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 734,165 companies runsonwhat tracks. ### What does Toptal use for customer support? Toptal uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records, and Toptal has used it since at least November 2021. Zendesk is used by 43,650 companies runsonwhat tracks. ### What analytics tools does Toptal use? Toptal uses Google Analytics for analytics, alongside Google Tag Manager, Crazy Egg and Segment, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on toptal.com. Google Analytics is used by 903,940 companies runsonwhat tracks. ### How long has Toptal used Zendesk? Toptal has used Zendesk since at least November 2021, going by the first public certificate of the toptal.com subdomain that points at Zendesk. ### Does Toptal use Cloudflare? Yes. runsonwhat found Cloudflare at Toptal through DNS records that point at Cloudflare and code on toptal.com. Cloudflare is a CDN & Edge tool used by 733,385 companies runsonwhat tracks. ### Has Toptal changed tools recently? Yes. On runsonwhat's rechecks, Toptal started using Lovable (latest on November 6, 2026). A change counts only between two checks of toptal.com done the same way. ### Which companies have a tech stack similar to Toptal's? The companies with the stacks most like Toptal's are Michael Foods, Parmenion, Daintree Networks and Financial Center, according to runsonwhat (November 2026). Each shares 4 to 14 tools with Toptal, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Toptal uses? runsonwhat reads public records only. Of the 40 tools at Toptal, 24 were found through DNS records, 8 through code on toptal.com, 4 through email records, 3 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and toptal.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/toptal.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.