# What does OutSmart B.V. use? OutSmart B.V. (topforms.nl) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-10-20). - Industry: IT Services - Size: 11–50 employees - Based in: Nieuwegein, Netherlands - Founded: 2010 - LinkedIn: https://www.linkedin.com/company/15219479 ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Website code | | | [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | Website code | | | [Leadinfo](https://www.runsonwhat.com/reverse/leadinfo) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | ## Recent changes at OutSmart B.V. - 2026-10-20: started using [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) - 2026-10-20: started using [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) - 2026-10-20: started using [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) - 2026-10-20: started using [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) - 2026-10-20: started using [Google Analytics](https://www.runsonwhat.com/reverse/ga) - 2026-10-20: started using [Google Ads](https://www.runsonwhat.com/reverse/google-ads) - 2026-10-20: started using [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) - 2026-10-20: started using [Hotjar](https://www.runsonwhat.com/reverse/hotjar) - 2026-10-20: started using [HubSpot](https://www.runsonwhat.com/reverse/hubspot) - 2026-10-20: started using [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) - 2026-10-20: started using [Leadinfo](https://www.runsonwhat.com/reverse/leadinfo) - 2026-10-20: started using [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) ## FAQ ### What tools does OutSmart use? As of October 2026, runsonwhat has found 18 tools at OutSmart (topforms.nl) in public records. Edge & Hosting: Cloudflare. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 20, 2026. ### What CRM does OutSmart use? OutSmart uses HubSpot for its CRM, alongside Leadinfo, according to runsonwhat (October 2026). runsonwhat found HubSpot through HubSpot code on topforms.nl. HubSpot is used by 94,923 companies runsonwhat tracks. ### What email provider does OutSmart use? OutSmart uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 716,003 companies runsonwhat tracks. ### What analytics tools does OutSmart use? OutSmart uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on topforms.nl. Google Analytics is used by 890,024 companies runsonwhat tracks. ### What is OutSmart's website built with? OutSmart uses HubSpot CMS for its website, according to runsonwhat (October 2026). runsonwhat found HubSpot CMS through HubSpot CMS code on topforms.nl. HubSpot CMS is used by 33,498 companies runsonwhat tracks. ### What marketing software does OutSmart use? OutSmart uses Ahrefs for marketing, according to runsonwhat (October 2026). runsonwhat found Ahrefs through Ahrefs code on topforms.nl. Ahrefs is used by 23,806 companies runsonwhat tracks. ### Does OutSmart use Cloudflare? Yes. runsonwhat found Cloudflare at OutSmart through Cloudflare code on topforms.nl. Cloudflare is a CDN & Edge tool used by 709,101 companies runsonwhat tracks. ### Has OutSmart changed tools recently? Yes. On runsonwhat's rechecks, OutSmart started using Ahrefs, Microsoft Ads and Microsoft Clarity (latest on October 20, 2026). A change counts only between two checks of topforms.nl done the same way. ### How does runsonwhat know what OutSmart uses? runsonwhat reads public records only. Of the 18 tools at OutSmart, 13 were found through code on topforms.nl, 3 through email records and 2 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and topforms.nl about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/topforms.nl (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.