# What does The Blade use? The Blade (toledoblade.com) shows public evidence of 58 tools, according to runsonwhat (last checked 2026-10-07). - Industry: Newspapers - Size: 51–200 employees - Based in: Toledo, United States - Founded: 1837 - LinkedIn: https://www.linkedin.com/company/the-blade ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [comScore](https://www.runsonwhat.com/reverse/comscore) | Analytics | Website code | | | [Chartbeat](https://www.runsonwhat.com/reverse/chartbeat) | Analytics | Website code | | | [Parse.ly](https://www.runsonwhat.com/reverse/parsely) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config, Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config, Website code | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [Google AdSense](https://www.runsonwhat.com/reverse/google-adsense) | Ads & Pixels | Website code | | | [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code | | | [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code | | | [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code | | | [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config, Website code | | | [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config, Website code | | | [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website code | | | [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code | | | [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config, Website code | | | [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config | | | [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code | | | [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config | | | [Adobe Advertising](https://www.runsonwhat.com/reverse/adobe-advertising) | Ads & Pixels | Website code | | | [RTB House](https://www.runsonwhat.com/reverse/rtb-house) | Ads & Pixels | Website code | | | [Quantcast](https://www.runsonwhat.com/reverse/quantcast) | Ads & Pixels | Website code | | | [Sharethrough](https://www.runsonwhat.com/reverse/sharethrough) | Ads & Pixels | Website config | | | [Campaign Monitor](https://www.runsonwhat.com/reverse/campaign-monitor) | Marketing | Email records | | | [Simpli.fi](https://www.runsonwhat.com/reverse/simplifi) | Ads & Pixels | Website code | | | [LiveIntent](https://www.runsonwhat.com/reverse/liveintent) | Ads & Pixels | Website code | | | [ID5](https://www.runsonwhat.com/reverse/id5) | Ads & Pixels | Website code | | | [MediaMath](https://www.runsonwhat.com/reverse/mediamath) | Ads & Pixels | Website code | | | [33Across](https://www.runsonwhat.com/reverse/33across) | Ads & Pixels | Website code | | | [Nativo](https://www.runsonwhat.com/reverse/nativo) | Ads & Pixels | Website code | | | [MGID](https://www.runsonwhat.com/reverse/mgid) | Ads & Pixels | Website code | | | [Smart Ad Server](https://www.runsonwhat.com/reverse/smart-ad-server) | Ads & Pixels | Website code | | | [Tapad](https://www.runsonwhat.com/reverse/tapad) | Ads & Pixels | Website code | | | [Piano](https://www.runsonwhat.com/reverse/piano) | Marketing | Website code | | | [Cxense](https://www.runsonwhat.com/reverse/cxense) | Marketing | Website code | | | [Wufoo](https://www.runsonwhat.com/reverse/wufoo) | Marketing | Website code | | | [Infolinks](https://www.runsonwhat.com/reverse/infolinks) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records, DNS verification records | | ## FAQ ### What tools does The Blade use? As of October 2026, runsonwhat has found 58 tools at The Blade (toledoblade.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Microsoft Azure. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and comScore. Go-to-market: Google Ads, Mailchimp and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 7, 2026. ### What cloud does The Blade run on? The Blade uses Amazon Web Services for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on toledoblade.com. Amazon Web Services is used by 144,750 companies runsonwhat tracks. ### What sales tools does The Blade use? The sales tools runsonwhat has found at The Blade are Demandbase (October 2026); no CRM shows up in The Blade's public records. runsonwhat found Demandbase through Demandbase code on toledoblade.com. Demandbase is used by 9,481 companies runsonwhat tracks. ### What email provider does The Blade use? The Blade uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on toledoblade.com. Microsoft 365 is used by 700,596 companies runsonwhat tracks. ### What analytics tools does The Blade use? The Blade uses Google Analytics for analytics, alongside Google Tag Manager, comScore and Chartbeat, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on toledoblade.com. Google Analytics is used by 850,248 companies runsonwhat tracks. ### What marketing software does The Blade use? The Blade uses Mailchimp for marketing, alongside Campaign Monitor, Piano and Cxense, according to runsonwhat (October 2026). runsonwhat found Mailchimp through Mailchimp code on toledoblade.com. Mailchimp is used by 113,065 companies runsonwhat tracks. ### Does The Blade use jQuery? Yes. runsonwhat found jQuery at The Blade through jQuery code on toledoblade.com. jQuery is a Frontend tool used by 895,811 companies runsonwhat tracks. ### Which companies have a tech stack similar to The Blade's? The companies with the stacks most like The Blade's are Bristol Live, Amnewyork, Manchester Evening News and Daily Record, according to runsonwhat (October 2026). Each shares 42 to 43 tools with The Blade, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what The Blade uses? runsonwhat reads public records only. Of the 58 tools at The Blade, 41 were found through code on toledoblade.com, 8 through website configuration files, 5 through email records, 3 through DNS records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and toledoblade.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/toledoblade.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.