# What does Thortful use?

Thortful (thortful.com) shows public evidence of 39 tools, according to runsonwhat (last checked 2026-11-10).

- Industry: Retail
- Size: 51–200 employees
- Based in: London, United Kingdom
- Founded: 2015
- LinkedIn: https://www.linkedin.com/company/thortful

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |
| [Stripe](https://www.runsonwhat.com/reverse/stripe) | Payments & Billing | Website code |  |
| [Angular](https://www.runsonwhat.com/reverse/angular) | Frontend | Website code |  |
| [Constructor.io](https://www.runsonwhat.com/reverse/constructor-io) | Search | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [New Relic](https://www.runsonwhat.com/reverse/newrelic) | Monitoring | Website code |  |
| [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | Website code |  |
| [Amplitude](https://www.runsonwhat.com/reverse/amplitude) | Analytics | Website code |  |
| [Kameleoon](https://www.runsonwhat.com/reverse/kameleoon) | Flags & Experiments | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |
| [Trustpilot](https://www.runsonwhat.com/reverse/trustpilot) | Marketing | Website code |  |
| [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code |  |
| [Freshdesk](https://www.runsonwhat.com/reverse/freshdesk) | Support & Docs | Website code |  |
| [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code |  |
| [Rewardful](https://www.runsonwhat.com/reverse/rewardful) | Marketing | Website code |  |
| [Bloomreach](https://www.runsonwhat.com/reverse/bloomreach) | Marketing | Website code |  |
| [Sailthru](https://www.runsonwhat.com/reverse/sailthru) | Marketing | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records |  |
| [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records |  |
| [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records |  |
| [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Postmark](https://www.runsonwhat.com/reverse/postmark) | Email Delivery | Email records |  |

## FAQ

### What tools does Thortful use?

As of November 2026, runsonwhat has found 39 tools at Thortful (thortful.com) in public records. Edge & Hosting: Cloudflare and Amazon Web Services. Application: Google Fonts, Google Maps and PayPal. Data & Observability: Google Analytics, Microsoft Clarity and Hotjar. Go-to-market: Meta Pixel, Microsoft Ads and Mailchimp. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked November 10, 2026.

### What cloud does Thortful run on?

Thortful uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on thortful.com. Amazon Web Services is used by 147,316 companies runsonwhat tracks.

### What email provider does Thortful use?

Thortful uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 731,182 companies runsonwhat tracks.

### What does Thortful use for customer support?

Thortful uses Freshdesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Freshdesk through Freshdesk code on thortful.com. Freshdesk is used by 12,900 companies runsonwhat tracks.

### What payment provider does Thortful use?

Thortful uses PayPal for payments and billing, alongside Stripe, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on thortful.com. PayPal is used by 35,166 companies runsonwhat tracks.

### What analytics tools does Thortful use?

Thortful uses Google Analytics for analytics, alongside Microsoft Clarity, Hotjar and Segment, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on thortful.com. Google Analytics is used by 903,836 companies runsonwhat tracks.

### Does Thortful use Google Fonts?

Yes. runsonwhat found Google Fonts at Thortful through Google Fonts code on thortful.com. Google Fonts is a Media & UI tool used by 825,429 companies runsonwhat tracks.

### Which companies have a tech stack similar to Thortful's?

The companies with the stacks most like Thortful's are J&P Cycles, Cycle Gear, RevZilla and Everlane, according to runsonwhat (November 2026). Each shares 14 to 19 tools with Thortful, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Thortful uses?

runsonwhat reads public records only. Of the 39 tools at Thortful, 26 were found through code on thortful.com, 9 through DNS records and 4 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thortful.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/thortful.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
