# What does Thomas Cook Group use?

Thomas Cook Group (thomascook.de) shows public evidence of 14 tools, according to runsonwhat (last checked 2026-11-10).

- Industry: Hospitality
- Size: 10,000+ employees
- Based in: United Kingdom
- Founded: 1841

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [AppsFlyer](https://www.runsonwhat.com/reverse/appsflyer) | Analytics | Website code |  |
| [GrowthBook](https://www.runsonwhat.com/reverse/growthbook) | Flags & Experiments | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config |  |
| [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code |  |
| [Trustpilot](https://www.runsonwhat.com/reverse/trustpilot) | Marketing | Website code |  |
| [Ada](https://www.runsonwhat.com/reverse/ada) | Support & Docs | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Usercentrics](https://www.runsonwhat.com/reverse/usercentrics) | Security & Compliance | Website code |  |

## FAQ

### What tools does Thomas Cook Group use?

As of November 2026, runsonwhat has found 14 tools at Thomas Cook Group (thomascook.de) in public records. Application: Next.js. Data & Observability: Google Analytics, Google Tag Manager and AppsFlyer. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: OneTrust and Usercentrics. Last checked November 10, 2026.

### What does Thomas Cook Group use for customer support?

Thomas Cook Group uses Ada for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Ada through Ada code on thomascook.de. Ada is used by 258 companies runsonwhat tracks.

### What analytics tools does Thomas Cook Group use?

Thomas Cook Group uses Google Analytics for analytics, alongside Google Tag Manager and AppsFlyer, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on thomascook.de. Google Analytics is used by 903,830 companies runsonwhat tracks.

### What marketing software does Thomas Cook Group use?

Thomas Cook Group uses Trustpilot for marketing, according to runsonwhat (November 2026). runsonwhat found Trustpilot through Trustpilot code on thomascook.de. Trustpilot is used by 16,389 companies runsonwhat tracks.

### Does Thomas Cook Group use Google Ads?

Yes. runsonwhat found Google Ads at Thomas Cook Group through Google Ads code on thomascook.de. Google Ads is a Ads & Pixels tool used by 540,953 companies runsonwhat tracks.

### Which companies have a tech stack similar to Thomas Cook Group's?

The companies with the stacks most like Thomas Cook Group's are Thomas Cook Group, Thomas Cook Tourism (UK) Company, Prezzee and Hipcamp, according to runsonwhat (November 2026). Each shares 9 to 14 tools with Thomas Cook Group, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Thomas Cook Group uses?

runsonwhat reads public records only. Of the 14 tools at Thomas Cook Group, 13 were found through code on thomascook.de, 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thomascook.de about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/thomascook.de (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.