# What does Thistle use?

Thistle (thistle.com) shows public evidence of 31 tools, according to runsonwhat (last checked 2026-10-10).

- Industry: Hospitality
- Size: 1,001–5,000 employees
- Based in: London, United Kingdom
- LinkedIn: https://www.linkedin.com/company/thistle-hotels

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [Oracle Cloud](https://www.runsonwhat.com/reverse/oracle-cloud) | Hosting & Cloud | Email records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Website code |  |
| [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code |  |
| [The Hotels Network](https://www.runsonwhat.com/reverse/the-hotels-network) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code |  |
| [All in One SEO](https://www.runsonwhat.com/reverse/aioseo) | Website & CMS | Website code |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code |  |
| [Awin](https://www.runsonwhat.com/reverse/awin) | Ads & Pixels | Website code |  |
| [SaleCycle](https://www.runsonwhat.com/reverse/salecycle) | Marketing | Website code |  |
| [MainAd](https://www.runsonwhat.com/reverse/mainad) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |
| [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records, Website code |  |
| [MailerSend](https://www.runsonwhat.com/reverse/mailersend) | Email Delivery | Email records |  |

## FAQ

### What tools does Thistle use?

As of October 2026, runsonwhat has found 31 tools at Thistle (thistle.com) in public records. Edge & Hosting: Cloudflare and Oracle Cloud. Application: jQuery, Font Awesome and Google Maps. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Cookiebot and Mailchimp Transactional. Last checked October 10, 2026.

### What cloud does Thistle run on?

Thistle uses Oracle Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Oracle Cloud through email records that authorize Oracle Cloud. Oracle Cloud is used by 1,643 companies runsonwhat tracks.

### What email provider does Thistle use?

Thistle uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 704,063 companies runsonwhat tracks.

### What analytics tools does Thistle use?

Thistle uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on thistle.com. Google Analytics is used by 855,926 companies runsonwhat tracks.

### What is Thistle's website built with?

Thistle uses WordPress for its website, alongside All in One SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on thistle.com. WordPress is used by 584,034 companies runsonwhat tracks.

### What marketing software does Thistle use?

Thistle uses Mailchimp for marketing, alongside SaleCycle, according to runsonwhat (October 2026). runsonwhat found Mailchimp through Mailchimp code on thistle.com. Mailchimp is used by 113,433 companies runsonwhat tracks.

### Does Thistle use jQuery?

Yes. runsonwhat found jQuery at Thistle through jQuery code on thistle.com. jQuery is a Frontend tool used by 899,612 companies runsonwhat tracks.

### Which companies have a tech stack similar to Thistle's?

The companies with the stacks most like Thistle's are Forenom, Appart’City, Grace Hotels and Fero-Term d.o.o., according to runsonwhat (October 2026). Each shares 13 to 17 tools with Thistle, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Thistle uses?

runsonwhat reads public records only. Of the 31 tools at Thistle, 23 were found through code on thistle.com, 4 through email records, 3 through DNS records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thistle.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/thistle.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
