# What does Google use?

Google (thinkwithgoogle.com) shows public evidence of 13 tools, according to runsonwhat (last checked 2026-10-20).

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [Angular](https://www.runsonwhat.com/reverse/angular) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records |  |
| [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Custom domain |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records |  |

## FAQ

### What tools does Google use?

As of October 2026, runsonwhat has found 13 tools at Google (thinkwithgoogle.com) in public records. Edge & Hosting: Google Cloud. Application: Google Fonts, YouTube and Angular. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and Marketo. Company Ops: reCAPTCHA, SendGrid and Google Trust Services. Last checked October 20, 2026.

### What cloud does Google run on?

Google uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through Google Cloud code on thinkwithgoogle.com. Google Cloud is used by 76,314 companies runsonwhat tracks.

### What analytics tools does Google use?

Google uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on thinkwithgoogle.com. Google Analytics is used by 894,716 companies runsonwhat tracks.

### What marketing software does Google use?

Google uses Marketo for marketing, according to runsonwhat (October 2026). runsonwhat found Marketo through a subdomain that points at Marketo. Marketo is used by 8,989 companies runsonwhat tracks.

### Does Google use Google Fonts?

Yes. runsonwhat found Google Fonts at Google through Google Fonts code on thinkwithgoogle.com. Google Fonts is a Media & UI tool used by 818,571 companies runsonwhat tracks.

### How does runsonwhat know what Google uses?

runsonwhat reads public records only. Of the 13 tools at Google, 9 were found through code on thinkwithgoogle.com, 2 through DNS records, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thinkwithgoogle.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/thinkwithgoogle.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.