# What does Empire use? Empire (thinkempire.com) shows public evidence of 32 tools, according to runsonwhat (last checked 2026-11-11). - Industry: Sporting Goods - Size: 201–1,000 employees - Based in: Longueuil, Canada - Founded: 1999 - LinkedIn: https://www.linkedin.com/company/empire-sports-inc- ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Custom domain | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | | [Searchspring](https://www.runsonwhat.com/reverse/searchspring) | Search | Website code | | | [Sezzle](https://www.runsonwhat.com/reverse/sezzle) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS records, Website code | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code | | | [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code | | | [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code | | | [Yotpo](https://www.runsonwhat.com/reverse/yotpo) | Marketing | Website code | | | [Stamped](https://www.runsonwhat.com/reverse/stamped) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | ## FAQ ### What tools does Empire use? As of November 2026, runsonwhat has found 32 tools at Empire (thinkempire.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Google Cloud. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and web-vitals. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365, Google Workspace and Mailchimp Transactional. Last checked November 11, 2026. ### What cloud does Empire run on? Empire uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on thinkempire.com. Amazon Web Services is used by 147,732 companies runsonwhat tracks. ### What email provider does Empire use? Empire uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 739,097 companies runsonwhat tracks. ### What does Empire use for customer support? Empire uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through Zendesk code on thinkempire.com. Zendesk is used by 43,921 companies runsonwhat tracks. ### What payment provider does Empire use? Empire uses PayPal for payments and billing, alongside Sezzle, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on thinkempire.com. PayPal is used by 35,175 companies runsonwhat tracks. ### What analytics tools does Empire use? Empire uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on thinkempire.com. Google Analytics is used by 904,963 companies runsonwhat tracks. ### Does Empire use jQuery? Yes. runsonwhat found jQuery at Empire through jQuery code on thinkempire.com. jQuery is a Frontend tool used by 927,852 companies runsonwhat tracks. ### Does Empire use AI tools? Yes. runsonwhat has found OpenAI at Empire; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so Empire may use more AI tools than these. ### Which companies have a tech stack similar to Empire's? The companies with the stacks most like Empire's are Firearms Depot, Sprayer Depot, TheHockeyShop.com and Fitletic, according to runsonwhat (November 2026). Each shares 16 to 20 tools with Empire, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Empire uses? runsonwhat reads public records only. Of the 32 tools at Empire, 21 were found through code on thinkempire.com, 5 through DNS records, 3 through email records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thinkempire.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/thinkempire.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.