# What does Barefoot use?

Barefoot (thinkbarefoot.com) shows public evidence of 16 tools, according to runsonwhat (last checked 2026-10-23).

- Industry: Marketing and Advertising
- Size: 51–200 employees
- Based in: Cincinnati, United States
- Founded: 1993
- LinkedIn: https://www.linkedin.com/company/barefoot-cincy

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Custom domain, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [dmarcian](https://www.runsonwhat.com/reverse/dmarcian) | Security & Compliance | Email records |  |
| [Box](https://www.runsonwhat.com/reverse/box) | Collaboration | DNS verification records |  |

## FAQ

### What tools does Barefoot use?

As of October 2026, runsonwhat has found 16 tools at Barefoot (thinkbarefoot.com) in public records. Edge & Hosting: Cloudflare and WP Engine. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics and Hotjar. Go-to-market: WordPress, Yoast SEO and HubSpot. Company Ops: Microsoft 365, Atlassian and OneTrust. Last checked October 23, 2026.

### What cloud does Barefoot run on?

Barefoot uses WP Engine for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found WP Engine through a subdomain that points at WP Engine and code on thinkbarefoot.com. WP Engine is used by 51,326 companies runsonwhat tracks.

### What CRM does Barefoot use?

Barefoot uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through HubSpot code on thinkbarefoot.com. HubSpot is used by 94,260 companies runsonwhat tracks.

### What email provider does Barefoot use?

Barefoot uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 712,514 companies runsonwhat tracks.

### What analytics tools does Barefoot use?

Barefoot uses Google Analytics for analytics, alongside Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on thinkbarefoot.com. Google Analytics is used by 883,065 companies runsonwhat tracks.

### What is Barefoot's website built with?

Barefoot uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on thinkbarefoot.com. WordPress is used by 598,708 companies runsonwhat tracks.

### Does Barefoot use jQuery?

Yes. runsonwhat found jQuery at Barefoot through jQuery code on thinkbarefoot.com. jQuery is a Frontend tool used by 917,802 companies runsonwhat tracks.

### How does runsonwhat know what Barefoot uses?

runsonwhat reads public records only. Of the 16 tools at Barefoot, 10 were found through code on thinkbarefoot.com, 3 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thinkbarefoot.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/thinkbarefoot.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.