# What does The Willow Tree use? The Willow Tree (thewillowtree.com) shows public evidence of 37 tools, according to runsonwhat (last checked 2026-10-19). - Industry: Retail - Size: 51–200 employees - Based in: Rainbow City, United States - Founded: 1993 - LinkedIn: https://www.linkedin.com/company/the-willow-tree-ladies-boutique ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | Custom domain, DNS records, Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | | [Searchanise](https://www.runsonwhat.com/reverse/searchanise) | Search | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code | | | [Triple Whale](https://www.runsonwhat.com/reverse/triple-whale) | Analytics | Website code | | | [Lucky Orange](https://www.runsonwhat.com/reverse/lucky-orange) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS records, Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [POWR](https://www.runsonwhat.com/reverse/powr) | Marketing | Website code | | | [Awin](https://www.runsonwhat.com/reverse/awin) | Ads & Pixels | Website code | | | [Yotpo](https://www.runsonwhat.com/reverse/yotpo) | Marketing | Website code | | | [Attentive](https://www.runsonwhat.com/reverse/attentive) | Marketing | Website code | | | [Tolstoy](https://www.runsonwhat.com/reverse/tolstoy) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records | | ## FAQ ### What tools does The Willow Tree use? As of October 2026, runsonwhat has found 37 tools at The Willow Tree (thewillowtree.com) in public records. Edge & Hosting: Cloudflare, GoDaddy and Amazon Web Services. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: reCAPTCHA, SendGrid and Proofpoint. Last checked October 19, 2026. ### What cloud does The Willow Tree run on? The Willow Tree uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on thewillowtree.com. Amazon Web Services is used by 144,997 companies runsonwhat tracks. ### What payment provider does The Willow Tree use? The Willow Tree uses PayPal for payments and billing, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on thewillowtree.com. PayPal is used by 33,832 companies runsonwhat tracks. ### What analytics tools does The Willow Tree use? The Willow Tree uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on thewillowtree.com. Google Analytics is used by 856,037 companies runsonwhat tracks. ### What is The Willow Tree's website built with? The Willow Tree uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through a subdomain that points at Shopify and DNS records. Shopify is used by 58,956 companies runsonwhat tracks. ### What marketing software does The Willow Tree use? The Willow Tree uses Klaviyo for marketing, alongside POWR, Yotpo and Attentive, according to runsonwhat (October 2026). runsonwhat found Klaviyo through a DNS verification record for Klaviyo and code on thewillowtree.com. Klaviyo is used by 34,675 companies runsonwhat tracks. ### Does The Willow Tree use jQuery? Yes. runsonwhat found jQuery at The Willow Tree through jQuery code on thewillowtree.com. jQuery is a Frontend tool used by 899,641 companies runsonwhat tracks. ### Which companies have a tech stack similar to The Willow Tree's? The companies with the stacks most like The Willow Tree's are Vosges Haut-Chocolat, Rowe Casa Organics, Marissa Collections and Curacao, according to runsonwhat (October 2026). Each shares 17 to 23 tools with The Willow Tree, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what The Willow Tree uses? runsonwhat reads public records only. Of the 37 tools at The Willow Tree, 30 were found through code on thewillowtree.com, 2 through DNS records, 2 through subdomains that point at the vendor, 2 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thewillowtree.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/thewillowtree.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.