# What does Upstream Tv use?

Upstream Tv (theviewpoint.com) shows public evidence of 20 tools, according to runsonwhat (last checked 2026-11-06).

- Industry: Marketing and Advertising
- Size: 11–50 employees
- Based in: New York, United States
- Founded: 2019
- LinkedIn: https://www.linkedin.com/company/upstreamctv

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain, DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code |  |
| [Contentful](https://www.runsonwhat.com/reverse/contentful) | Website & CMS | Website code |  |
| [Scroll Viewport](https://www.runsonwhat.com/reverse/k15t) | Support & Docs | Custom domain |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [dmarcian](https://www.runsonwhat.com/reverse/dmarcian) | Security & Compliance | Email records |  |
| [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records |  |
| [BugHerd](https://www.runsonwhat.com/reverse/bugherd) | Dev Tools | Website code |  |

## FAQ

### What tools does Upstream Tv use?

As of November 2026, runsonwhat has found 20 tools at Upstream Tv (theviewpoint.com) in public records. Edge & Hosting: Amazon Route 53 and Vercel. Application: Font Awesome, Vimeo and YouTube. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Mailchimp and HubSpot. Company Ops: Google Workspace, Apple Business and Atlassian. Last checked November 6, 2026.

### What cloud does Upstream Tv run on?

Upstream Tv uses Vercel for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Vercel through a subdomain that points at Vercel and DNS records. Vercel is used by 52,033 companies runsonwhat tracks.

### What CRM does Upstream Tv use?

Upstream Tv uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through HubSpot code on theviewpoint.com. HubSpot is used by 96,980 companies runsonwhat tracks.

### What email provider does Upstream Tv use?

Upstream Tv uses Google Workspace for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 415,457 companies runsonwhat tracks.

### What does Upstream Tv use for customer support?

Upstream Tv uses Scroll Viewport for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Scroll Viewport through a subdomain that points at Scroll Viewport. Scroll Viewport is used by 253 companies runsonwhat tracks.

### What analytics tools does Upstream Tv use?

Upstream Tv uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on theviewpoint.com. Google Analytics is used by 905,972 companies runsonwhat tracks.

### Does Upstream Tv use Google Ads?

Yes. runsonwhat found Google Ads at Upstream Tv through Google Ads code on theviewpoint.com. Google Ads is a Ads & Pixels tool used by 541,021 companies runsonwhat tracks.

### Which companies have a tech stack similar to Upstream Tv's?

The companies with the stacks most like Upstream Tv's are Emplifi, WeSeeDo, Malomo and Hiisi Homes & Hotels, according to runsonwhat (November 2026). Each shares 8 to 10 tools with Upstream Tv, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Upstream Tv uses?

runsonwhat reads public records only. Of the 20 tools at Upstream Tv, 10 were found through code on theviewpoint.com, 5 through DNS records, 3 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and theviewpoint.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/theviewpoint.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
