# What does The Varsity use?

The Varsity (thevarsity.com) shows public evidence of 24 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Restaurants
- Size: 201–1,000 employees
- Based in: Atlanta, United States
- Founded: 1928
- LinkedIn: https://www.linkedin.com/company/thevarsity

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Custom domain |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Brevo](https://www.runsonwhat.com/reverse/brevo) | Marketing | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | DNS records, Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code |  |
| [AdRoll](https://www.runsonwhat.com/reverse/adroll) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | DNS verification records, Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [accessiBe](https://www.runsonwhat.com/reverse/accessibe) | Security & Compliance | Website code |  |

## FAQ

### What tools does The Varsity use?

As of October 2026, runsonwhat has found 24 tools at The Varsity (thevarsity.com) in public records. Edge & Hosting: Cloudflare and Google Cloud. Application: Google Fonts, Vimeo and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked October 20, 2026.

### What cloud does The Varsity run on?

The Varsity uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through a subdomain that points at Google Cloud. Google Cloud is used by 75,744 companies runsonwhat tracks.

### What email provider does The Varsity use?

The Varsity uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 710,165 companies runsonwhat tracks.

### What analytics tools does The Varsity use?

The Varsity uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on thevarsity.com. Google Analytics is used by 879,886 companies runsonwhat tracks.

### What is The Varsity's website built with?

The Varsity uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through DNS records that point at Shopify and code on thevarsity.com. Shopify is used by 59,481 companies runsonwhat tracks.

### What marketing software does The Varsity use?

The Varsity uses Brevo for marketing, according to runsonwhat (October 2026). runsonwhat found Brevo through Brevo code on thevarsity.com. Brevo is used by 79,688 companies runsonwhat tracks.

### Does The Varsity use Google Fonts?

Yes. runsonwhat found Google Fonts at The Varsity through Google Fonts code on thevarsity.com. Google Fonts is a Media & UI tool used by 809,894 companies runsonwhat tracks.

### How does runsonwhat know what The Varsity uses?

runsonwhat reads public records only. Of the 24 tools at The Varsity, 18 were found through code on thevarsity.com, 4 through DNS records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thevarsity.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/thevarsity.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.