# What does The Usual Hotels use? The Usual Hotels (theusual.com) shows public evidence of 21 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Hospitality - Size: 51–200 employees - Based in: Amsterdam, Netherlands - LinkedIn: https://www.linkedin.com/company/the-usual-social ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Custom domain | | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [The Hotels Network](https://www.runsonwhat.com/reverse/the-hotels-network) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [LinkedIn](https://www.runsonwhat.com/reverse/linkedin) | Marketing | DNS verification records | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Custom domain, Email records, Website code | | | [AFAS Software](https://www.runsonwhat.com/reverse/afas) | Finance & Legal | Email records | | ## Recent changes at The Usual Hotels - 2026-10-20: started using again [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) - 2026-10-20: started using [Vercel](https://www.runsonwhat.com/reverse/vercel) - 2026-10-20: stopped using [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) ## FAQ ### What tools does The Usual Hotels use? As of October 2026, runsonwhat has found 21 tools at The Usual Hotels (theusual.com) in public records. Edge & Hosting: Amazon Web Services and Vercel. Application: Tailwind CSS, Anthropic and OpenAI. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 20, 2026. ### What cloud does The Usual Hotels run on? The Usual Hotels uses Amazon Web Services for hosting and cloud infrastructure, alongside Vercel, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services. Amazon Web Services is used by 145,983 companies runsonwhat tracks. ### What email provider does The Usual Hotels use? The Usual Hotels uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 715,050 companies runsonwhat tracks. ### What analytics tools does The Usual Hotels use? The Usual Hotels uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and The Hotels Network, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on theusual.com. Google Analytics is used by 888,559 companies runsonwhat tracks. ### What marketing software does The Usual Hotels use? The Usual Hotels uses LinkedIn for marketing, according to runsonwhat (October 2026). runsonwhat found LinkedIn through a DNS verification record for LinkedIn. LinkedIn is used by 15,047 companies runsonwhat tracks. ### Does The Usual Hotels use Google Ads? Yes. runsonwhat found Google Ads at The Usual Hotels through Google Ads code on theusual.com. Google Ads is a Ads & Pixels tool used by 515,176 companies runsonwhat tracks. ### Does The Usual Hotels use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at The Usual Hotels; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so The Usual Hotels may use more AI tools than these. ### Has The Usual Hotels changed tools recently? Yes. On runsonwhat's rechecks, The Usual Hotels started using Amazon Web Services and Vercel (latest on October 20, 2026) and stopped using Amazon Web Services (latest on October 20, 2026). A change counts only between two checks of theusual.com done the same way. ### Which companies have a tech stack similar to The Usual Hotels's? The companies with the stacks most like The Usual Hotels' are SUNRIDER HOTEL TAIWAN, Miss Clara By Nobis, Beleza By The Beach and Charlie Tecnologia e Acomodações, according to runsonwhat (October 2026). Each shares 6 to 13 tools with The Usual Hotels, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what The Usual Hotels uses? runsonwhat reads public records only. Of the 21 tools at The Usual Hotels, 11 were found through code on theusual.com, 5 through DNS records, 3 through subdomains that point at the vendor and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and theusual.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/theusual.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.