# What does The Universal Group use? The Universal Group (theuniversalgroup.ca) shows public evidence of 23 tools, according to runsonwhat (last checked 2026-11-14). - Industry: Construction - Size: 1,001–5,000 employees - Based in: Langley, Canada - Founded: 2011 - LinkedIn: https://www.linkedin.com/company/theuniversalgroup ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Stripe](https://www.runsonwhat.com/reverse/stripe) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Elementor](https://www.runsonwhat.com/reverse/elementor) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records | | | [WooCommerce](https://www.runsonwhat.com/reverse/woocommerce) | Website & CMS | Website code | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | ## Recent changes at The Universal Group - 2026-11-06: started using [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) - 2026-11-06: stopped using [Google Ads](https://www.runsonwhat.com/reverse/google-ads) ## FAQ ### What tools does The Universal Group use? As of November 2026, runsonwhat has found 23 tools at The Universal Group (theuniversalgroup.ca) in public records. Edge & Hosting: Cloudflare and Amazon CloudFront. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Meta Pixel and Elementor. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked November 14, 2026. ### What CRM does The Universal Group use? The Universal Group uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 98,239 companies runsonwhat tracks. ### What email provider does The Universal Group use? The Universal Group uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 739,100 companies runsonwhat tracks. ### What payment provider does The Universal Group use? The Universal Group uses Stripe for payments and billing, according to runsonwhat (November 2026). runsonwhat found Stripe through Stripe code on theuniversalgroup.ca. Stripe is used by 31,548 companies runsonwhat tracks. ### What analytics tools does The Universal Group use? The Universal Group uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on theuniversalgroup.ca. Google Analytics is used by 904,876 companies runsonwhat tracks. ### What is The Universal Group's website built with? The Universal Group uses WordPress for its website, alongside Elementor, WooCommerce and HubSpot CMS, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on theuniversalgroup.ca. WordPress is used by 607,468 companies runsonwhat tracks. ### Does The Universal Group use jQuery? Yes. runsonwhat found jQuery at The Universal Group through jQuery code on theuniversalgroup.ca. jQuery is a Frontend tool used by 927,694 companies runsonwhat tracks. ### Has The Universal Group changed tools recently? Yes. On runsonwhat's rechecks, The Universal Group started using Amazon CloudFront (latest on November 6, 2026) and stopped using Google Ads (latest on November 6, 2026). A change counts only between two checks of theuniversalgroup.ca done the same way. ### How does runsonwhat know what The Universal Group uses? runsonwhat reads public records only. Of the 23 tools at The Universal Group, 15 were found through code on theuniversalgroup.ca, 3 through DNS records, 3 through subdomains that point at the vendor and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and theuniversalgroup.ca about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/theuniversalgroup.ca (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.