# What does The Unit use?

The Unit (theunit.dev) shows public evidence of 26 tools, according to runsonwhat (last checked 2026-10-23).

- Industry: Software
- Size: 11–50 employees
- Based in: Dún Dealgan, Ireland
- Founded: 2016
- LinkedIn: https://www.linkedin.com/company/theunit

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Elementor](https://www.runsonwhat.com/reverse/elementor) | Website & CMS | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code |  |
| [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code |  |
| [LinkedIn](https://www.runsonwhat.com/reverse/linkedin) | Marketing | DNS verification records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | DNS verification records, Email records, Website code |  |
| [Cloudflare Turnstile](https://www.runsonwhat.com/reverse/turnstile) | Security & Compliance | Website code |  |
| [Resend](https://www.runsonwhat.com/reverse/resend) | Email Delivery | Email records |  |

## FAQ

### What tools does The Unit use?

As of October 2026, runsonwhat has found 26 tools at The Unit (theunit.dev) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon CloudFront. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Atlassian and Amazon SES. Last checked October 23, 2026.

### What cloud does The Unit run on?

The Unit uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on theunit.dev. Amazon Web Services is used by 145,881 companies runsonwhat tracks.

### What CRM does The Unit use?

The Unit uses HubSpot for its CRM, alongside Calendly, according to runsonwhat (October 2026). runsonwhat found HubSpot through HubSpot code on theunit.dev. HubSpot is used by 94,483 companies runsonwhat tracks.

### What email provider does The Unit use?

The Unit uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 713,648 companies runsonwhat tracks.

### What analytics tools does The Unit use?

The Unit uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on theunit.dev. Google Analytics is used by 885,888 companies runsonwhat tracks.

### What is The Unit's website built with?

The Unit uses WordPress for its website, alongside Yoast SEO and Elementor, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on theunit.dev. WordPress is used by 599,520 companies runsonwhat tracks.

### Does The Unit use jQuery?

Yes. runsonwhat found jQuery at The Unit through jQuery code on theunit.dev. jQuery is a Frontend tool used by 919,148 companies runsonwhat tracks.

### How does runsonwhat know what The Unit uses?

runsonwhat reads public records only. Of the 26 tools at The Unit, 19 were found through code on theunit.dev, 5 through DNS records, 1 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and theunit.dev about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/theunit.dev (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
