# What does The Trace use? The Trace (thetrace.org) shows public evidence of 21 tools, according to runsonwhat (last checked 2026-11-08). - LinkedIn: https://www.linkedin.com/company/the-trace ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code | | | [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | Custom domain | | | [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Parse.ly](https://www.runsonwhat.com/reverse/parsely) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records, Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [MailChannels](https://www.runsonwhat.com/reverse/mailchannels) | Email Delivery | Email records | | | [Sage Intacct](https://www.runsonwhat.com/reverse/sage-intacct) | Finance & Legal | DNS verification records, Email records | | | [Cloudflare Email Security](https://www.runsonwhat.com/reverse/cloudflare-email-security) | Security & Compliance | Email records | | ## FAQ ### What tools does The Trace use? As of November 2026, runsonwhat has found 21 tools at The Trace (thetrace.org) in public records. Edge & Hosting: Cloudflare, GoDaddy and WP Engine. Application: React, Adobe Fonts and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Parse.ly. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Google Workspace and Mailchimp Transactional. Last checked November 8, 2026. ### What cloud does The Trace run on? The Trace uses WP Engine for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found WP Engine through WP Engine code on thetrace.org. WP Engine is used by 52,129 companies runsonwhat tracks. ### What email provider does The Trace use? The Trace uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 730,449 companies runsonwhat tracks. ### What analytics tools does The Trace use? The Trace uses Google Analytics for analytics, alongside Google Tag Manager and Parse.ly, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on thetrace.org. Google Analytics is used by 903,751 companies runsonwhat tracks. ### What is The Trace's website built with? The Trace uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on thetrace.org. WordPress is used by 606,656 companies runsonwhat tracks. ### What marketing software does The Trace use? The Trace uses Mailchimp for marketing, according to runsonwhat (November 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp and code on thetrace.org. Mailchimp is used by 118,629 companies runsonwhat tracks. ### Does The Trace use Cloudflare? Yes. runsonwhat found Cloudflare at The Trace through DNS records that point at Cloudflare and email records. Cloudflare is a CDN & Edge tool used by 731,198 companies runsonwhat tracks. ### Does The Trace use AI tools? Yes. runsonwhat has found Anthropic at The Trace; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so The Trace may use more AI tools than these. ### Which companies have a tech stack similar to The Trace's? The companies with the stacks most like The Trace's are Turtleriver Montessori, Malleum, Phillip Olson and Novagraaf, according to runsonwhat (November 2026). Each shares 9 to 10 tools with The Trace, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what The Trace uses? runsonwhat reads public records only. Of the 21 tools at The Trace, 9 were found through code on thetrace.org, 6 through DNS records, 5 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thetrace.org about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/thetrace.org (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.