# What does Storefront use?

Storefront (thestorefront.com) shows public evidence of 26 tools, according to runsonwhat (last checked 2026-11-11).

- Industry: Internet
- Size: 51–200 employees
- Based in: New York, United States
- Founded: 2013
- LinkedIn: https://www.linkedin.com/company/storefront

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain, DNS verification records | 2018-09 |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |
| [Stripe](https://www.runsonwhat.com/reverse/stripe) | Payments & Billing | Website code |  |
| [Pusher](https://www.runsonwhat.com/reverse/pusher) | Backend & Database | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [VWO](https://www.runsonwhat.com/reverse/vwo) | Flags & Experiments | Website code |  |
| [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records, Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code |  |
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Website code |  |
| [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | DNS verification records |  |
| [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Custom domain, Email records |  |
| [Customer.io](https://www.runsonwhat.com/reverse/customerio) | Marketing | Email records |  |
| [Prismic](https://www.runsonwhat.com/reverse/prismic) | Website & CMS | Website code |  |
| [Ortto](https://www.runsonwhat.com/reverse/ortto) | Marketing | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |

## Recent changes at Storefront

- 2026-11-11: started using again [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs)
- 2026-11-11: started using again [Google Search Console](https://www.runsonwhat.com/reverse/gsc)
- 2026-11-11: started using again [Customer.io](https://www.runsonwhat.com/reverse/customerio)
- 2026-11-11: started using again [Ortto](https://www.runsonwhat.com/reverse/ortto)
- 2026-11-03: stopped using [Google Search Console](https://www.runsonwhat.com/reverse/gsc)
- 2026-11-03: stopped using [Customer.io](https://www.runsonwhat.com/reverse/customerio)
- 2026-11-03: stopped using [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs)
- 2026-11-03: stopped using [Ortto](https://www.runsonwhat.com/reverse/ortto)

## FAQ

### What tools does Storefront use?

As of November 2026, runsonwhat has found 26 tools at Storefront (thestorefront.com) in public records. Edge & Hosting: Amazon Web Services, Amazon Route 53 and Vercel. Application: jQuery, Font Awesome and Google Maps. Data & Observability: Google Analytics, Google Tag Manager and VWO. Go-to-market: Google Ads, Mailchimp and HubSpot. Company Ops: Google Workspace, SendGrid and Mailchimp Transactional. Last checked November 11, 2026.

### What cloud does Storefront run on?

Storefront uses Amazon Web Services for hosting and cloud infrastructure, alongside Vercel, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on thestorefront.com. Amazon Web Services is used by 147,542 companies runsonwhat tracks.

### What CRM does Storefront use?

Storefront uses HubSpot for its CRM, alongside Salesforce, according to runsonwhat (November 2026). runsonwhat found HubSpot through HubSpot code on thestorefront.com. HubSpot is used by 97,701 companies runsonwhat tracks.

### What email provider does Storefront use?

Storefront uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on thestorefront.com. Google Workspace is used by 420,528 companies runsonwhat tracks.

### What payment provider does Storefront use?

Storefront uses Stripe for payments and billing, according to runsonwhat (November 2026). runsonwhat found Stripe through Stripe code on thestorefront.com. Stripe is used by 31,449 companies runsonwhat tracks.

### What analytics tools does Storefront use?

Storefront uses Google Analytics for analytics, alongside Google Tag Manager and Segment, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on thestorefront.com. Google Analytics is used by 903,995 companies runsonwhat tracks.

### How long has Storefront used Vercel?

Storefront has used Vercel since at least September 2018, going by the first public certificate of the thestorefront.com subdomain that points at Vercel.

### Does Storefront use jQuery?

Yes. runsonwhat found jQuery at Storefront through jQuery code on thestorefront.com. jQuery is a Frontend tool used by 927,241 companies runsonwhat tracks.

### Has Storefront changed tools recently?

Yes. On runsonwhat's rechecks, Storefront started using Ahrefs, Google Search Console and Customer.io (latest on November 11, 2026) and stopped using Google Search Console, Customer.io and Ahrefs (latest on November 3, 2026). A change counts only between two checks of thestorefront.com done the same way.

### Which companies have a tech stack similar to Storefront's?

The companies with the stacks most like Storefront's are Bids.com, Södersens Auktionshus, Latitude21resorts and Zapp.io, according to runsonwhat (November 2026). Each shares 2 to 10 tools with Storefront, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Storefront uses?

runsonwhat reads public records only. Of the 26 tools at Storefront, 15 were found through code on thestorefront.com, 6 through email records, 3 through DNS records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thestorefront.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/thestorefront.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
