# What does The State Newspaper use?

The State Newspaper (thestate.com) shows public evidence of 52 tools, according to runsonwhat (last checked 2026-10-21).

- Industry: Newspapers
- Size: 201–1,000 employees
- Based in: Columbia, United States
- Founded: 1891
- LinkedIn: https://www.linkedin.com/company/the-state

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | DNS records |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain |  |
| [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [TollBit](https://www.runsonwhat.com/reverse/tollbit) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [comScore](https://www.runsonwhat.com/reverse/comscore) | Analytics | Website code |  |
| [Amplitude](https://www.runsonwhat.com/reverse/amplitude) | Analytics | Website code |  |
| [Marfeel](https://www.runsonwhat.com/reverse/marfeel) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code |  |
| [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code |  |
| [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code |  |
| [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code |  |
| [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code |  |
| [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website code |  |
| [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website code |  |
| [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website code |  |
| [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website code |  |
| [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code |  |
| [Taboola](https://www.runsonwhat.com/reverse/taboola) | Ads & Pixels | Website code |  |
| [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code |  |
| [Quantcast](https://www.runsonwhat.com/reverse/quantcast) | Ads & Pixels | Website code |  |
| [RTB House](https://www.runsonwhat.com/reverse/rtb-house) | Ads & Pixels | Website code |  |
| [Adobe Advertising](https://www.runsonwhat.com/reverse/adobe-advertising) | Ads & Pixels | Website code |  |
| [Bombora](https://www.runsonwhat.com/reverse/bombora) | Sales & CRM | Website code |  |
| [LiveIntent](https://www.runsonwhat.com/reverse/liveintent) | Ads & Pixels | Website code |  |
| [ID5](https://www.runsonwhat.com/reverse/id5) | Ads & Pixels | Website code |  |
| [MediaMath](https://www.runsonwhat.com/reverse/mediamath) | Ads & Pixels | Website code |  |
| [33Across](https://www.runsonwhat.com/reverse/33across) | Ads & Pixels | Website code |  |
| [Nativo](https://www.runsonwhat.com/reverse/nativo) | Ads & Pixels | Website code |  |
| [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) | Marketing | Email records |  |
| [MGID](https://www.runsonwhat.com/reverse/mgid) | Ads & Pixels | Website code |  |
| [MNTN](https://www.runsonwhat.com/reverse/mntn) | Ads & Pixels | Website code |  |
| [Clickagy](https://www.runsonwhat.com/reverse/clickagy) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records |  |
| [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records |  |
| [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records |  |
| [dmarcian](https://www.runsonwhat.com/reverse/dmarcian) | Security & Compliance | Email records |  |
| [Osano](https://www.runsonwhat.com/reverse/osano) | Security & Compliance | Website code |  |
| [SparkPost](https://www.runsonwhat.com/reverse/sparkpost) | Email Delivery | Custom domain |  |

## FAQ

### What tools does The State Newspaper use?

As of October 2026, runsonwhat has found 52 tools at The State Newspaper (thestate.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Google Cloud. Application: Google Fonts, Anthropic and TollBit. Data & Observability: Google Analytics, Google Tag Manager and comScore. Go-to-market: Google Ads, LinkedIn Insight Tag and Google Ad Manager. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 21, 2026.

### What cloud does The State Newspaper run on?

The State Newspaper uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on thestate.com. Amazon Web Services is used by 145,604 companies runsonwhat tracks.

### What sales tools does The State Newspaper use?

The sales tools runsonwhat has found at The State Newspaper are Demandbase, Bombora and Clickagy (October 2026); no CRM shows up in The State Newspaper's public records. runsonwhat found Demandbase through Demandbase code on thestate.com.

### What email provider does The State Newspaper use?

The State Newspaper uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 710,116 companies runsonwhat tracks.

### What analytics tools does The State Newspaper use?

The State Newspaper uses Google Analytics for analytics, alongside Google Tag Manager, comScore and Amplitude, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on thestate.com. Google Analytics is used by 878,019 companies runsonwhat tracks.

### What marketing software does The State Newspaper use?

The State Newspaper uses Salesforce Marketing Cloud for marketing, according to runsonwhat (October 2026). runsonwhat found Salesforce Marketing Cloud through email records that authorize Salesforce Marketing Cloud. Salesforce Marketing Cloud is used by 5,384 companies runsonwhat tracks.

### Does The State Newspaper use Google Fonts?

Yes. runsonwhat found Google Fonts at The State Newspaper through Google Fonts code on thestate.com. Google Fonts is a Media & UI tool used by 808,337 companies runsonwhat tracks.

### Does The State Newspaper use AI tools?

Yes. runsonwhat has found Anthropic and TollBit at The State Newspaper; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so The State Newspaper may use more AI tools than these.

### Which companies have a tech stack similar to The State Newspaper's?

The companies with the stacks most like The State Newspaper's are The Daily World, The Bellingham Herald, Columbus Telegram and The Modesto Bee, according to runsonwhat (October 2026). Each shares 36 to 48 tools with The State Newspaper, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what The State Newspaper uses?

runsonwhat reads public records only. Of the 52 tools at The State Newspaper, 37 were found through code on thestate.com, 8 through DNS records, 4 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thestate.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/thestate.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
