# What does THE ROOTS use?

THE ROOTS (theroots.com) shows public evidence of 11 tools, according to runsonwhat (last checked 2026-10-30).

- Industry: Entertainment
- Size: 11–50 employees
- Based in: Norway
- Founded: 1987
- LinkedIn: https://www.linkedin.com/company/the-roots

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Custom domain |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain |  |
| [Squarespace](https://www.runsonwhat.com/reverse/squarespace) | Website & CMS | Custom domain, DNS records, Website code |  |
| [Sleeknote](https://www.runsonwhat.com/reverse/sleeknote) | Marketing | Website code |  |
| [Drip](https://www.runsonwhat.com/reverse/drip) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |

## FAQ

### What tools does THE ROOTS use?

As of November 2026, runsonwhat has found 11 tools at THE ROOTS (theroots.com) in public records. Edge & Hosting: Google Cloud. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Meta Pixel, Shopify and Squarespace. Company Ops: Google Workspace and SendGrid. Last checked October 30, 2026.

### What cloud does THE ROOTS run on?

THE ROOTS uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Google Cloud through a subdomain that points at Google Cloud. Google Cloud is used by 76,370 companies runsonwhat tracks.

### What email provider does THE ROOTS use?

THE ROOTS uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on theroots.com. Google Workspace is used by 407,311 companies runsonwhat tracks.

### What analytics tools does THE ROOTS use?

THE ROOTS uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on theroots.com. Google Analytics is used by 899,753 companies runsonwhat tracks.

### What is THE ROOTS's website built with?

THE ROOTS uses Shopify for its website, alongside Squarespace, according to runsonwhat (November 2026). runsonwhat found Shopify through a subdomain that points at Shopify. Shopify is used by 60,274 companies runsonwhat tracks.

### What marketing software does THE ROOTS use?

THE ROOTS uses Sleeknote for marketing, alongside Drip, according to runsonwhat (November 2026). runsonwhat found Sleeknote through Sleeknote code on theroots.com. Sleeknote is used by 786 companies runsonwhat tracks.

### Does THE ROOTS use Meta Pixel?

Yes. runsonwhat found Meta Pixel at THE ROOTS through Meta Pixel code on theroots.com. Meta Pixel is a Ads & Pixels tool used by 416,572 companies runsonwhat tracks.

### Which companies have a tech stack similar to THE ROOTS's?

The companies with the stacks most like THE ROOTS' are Atlanta Food & Wine Festival, One Village Partners, Latitudes Fair Trade and Auktionshuset Dab, according to runsonwhat (November 2026). Each shares 7 to 9 tools with THE ROOTS, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what THE ROOTS uses?

runsonwhat reads public records only. Of the 11 tools at THE ROOTS, 5 were found through code on theroots.com, 3 through subdomains that point at the vendor, 2 through email records and 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and theroots.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/theroots.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.