# What does The Root use? The Root (theroot.com) shows public evidence of 49 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Online Media - Size: 11–50 employees - Based in: New York, United States - Founded: 2008 - LinkedIn: https://www.linkedin.com/company/the-root ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Custom domain, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [comScore](https://www.runsonwhat.com/reverse/comscore) | Analytics | Website code | | | [Marfeel](https://www.runsonwhat.com/reverse/marfeel) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config, Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [Google AdSense](https://www.runsonwhat.com/reverse/google-adsense) | Ads & Pixels | Website code | | | [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code | | | [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website code | | | [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code | | | [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code | | | [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website code | | | [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website code | | | [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website code | | | [Taboola](https://www.runsonwhat.com/reverse/taboola) | Ads & Pixels | Website config | | | [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code | | | [Quantcast](https://www.runsonwhat.com/reverse/quantcast) | Ads & Pixels | Website code | | | [RTB House](https://www.runsonwhat.com/reverse/rtb-house) | Ads & Pixels | Website code | | | [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code | | | [Adobe Advertising](https://www.runsonwhat.com/reverse/adobe-advertising) | Ads & Pixels | Website code | | | [Bombora](https://www.runsonwhat.com/reverse/bombora) | Sales & CRM | Website code | | | [LiveIntent](https://www.runsonwhat.com/reverse/liveintent) | Ads & Pixels | Website code | | | [ID5](https://www.runsonwhat.com/reverse/id5) | Ads & Pixels | Website code | | | [MediaMath](https://www.runsonwhat.com/reverse/mediamath) | Ads & Pixels | Website code | | | [33Across](https://www.runsonwhat.com/reverse/33across) | Ads & Pixels | Website code | | | [Lotame](https://www.runsonwhat.com/reverse/lotame) | Ads & Pixels | Website code | | | [Nativo](https://www.runsonwhat.com/reverse/nativo) | Ads & Pixels | Website code | | | [MGID](https://www.runsonwhat.com/reverse/mgid) | Ads & Pixels | Website code | | | [Smart Ad Server](https://www.runsonwhat.com/reverse/smart-ad-server) | Ads & Pixels | Website code | | | [Tapad](https://www.runsonwhat.com/reverse/tapad) | Ads & Pixels | Website code | | | [Infolinks](https://www.runsonwhat.com/reverse/infolinks) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records | | | [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records | | | [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records | | | [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records | | ## FAQ ### What tools does The Root use? As of October 2026, runsonwhat has found 49 tools at The Root (theroot.com) in public records. Edge & Hosting: Cloudflare and Amazon Web Services. Application: jQuery and Google Fonts. Data & Observability: Google Analytics, Google Tag Manager and comScore. Go-to-market: WordPress, Google Ads and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 20, 2026. ### What cloud does The Root run on? The Root uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on theroot.com. Amazon Web Services is used by 146,169 companies runsonwhat tracks. ### What sales tools does The Root use? The sales tools runsonwhat has found at The Root are Demandbase and Bombora (October 2026); no CRM shows up in The Root's public records. runsonwhat found Demandbase through Demandbase code on theroot.com. ### What email provider does The Root use? The Root uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 715,573 companies runsonwhat tracks. ### What analytics tools does The Root use? The Root uses Google Analytics for analytics, alongside Google Tag Manager, comScore and Marfeel, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on theroot.com. Google Analytics is used by 895,009 companies runsonwhat tracks. ### What is The Root's website built with? The Root uses WordPress for its website, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on theroot.com. WordPress is used by 602,298 companies runsonwhat tracks. ### Does The Root use jQuery? Yes. runsonwhat found jQuery at The Root through jQuery code on theroot.com. jQuery is a Frontend tool used by 923,593 companies runsonwhat tracks. ### Which companies have a tech stack similar to The Root's? The companies with the stacks most like The Root's are Leduc Representative, Astronomy magazine, Saltwire Network and Belfast Live, according to runsonwhat (October 2026). Each shares 37 to 41 tools with The Root, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what The Root uses? runsonwhat reads public records only. Of the 49 tools at The Root, 35 were found through code on theroot.com, 9 through DNS records, 2 through email records, 2 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and theroot.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/theroot.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.