# What does The Reader use?

The Reader (thereader.com) shows public evidence of 10 tools, according to runsonwhat (last checked 2026-10-30).

- Industry: Newspapers
- Size: 11–50 employees
- Based in: Omaha, United States
- Founded: 1994
- LinkedIn: https://www.linkedin.com/company/the-reader

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [AddToAny](https://www.runsonwhat.com/reverse/addtoany) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |

## FAQ

### What tools does The Reader use?

As of November 2026, runsonwhat has found 10 tools at The Reader (thereader.com) in public records. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Yoast SEO and Google Ad Manager. Company Ops: reCAPTCHA. Last checked October 30, 2026.

### What analytics tools does The Reader use?

The Reader uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on thereader.com. Google Analytics is used by 905,639 companies runsonwhat tracks.

### What is The Reader's website built with?

The Reader uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on thereader.com. WordPress is used by 606,553 companies runsonwhat tracks.

### Does The Reader use jQuery?

Yes. runsonwhat found jQuery at The Reader through jQuery code on thereader.com. jQuery is a Frontend tool used by 929,660 companies runsonwhat tracks.

### How does runsonwhat know what The Reader uses?

runsonwhat reads public records only. Of the 10 tools at The Reader, 10 were found through code on thereader.com. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thereader.com about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/thereader.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.