# What does Sarnia Observer use?

Sarnia Observer (theobserver.ca) shows public evidence of 59 tools, according to runsonwhat (last checked 2026-11-01).

- Industry: Writing and Editing
- Size: 11–50 employees
- Based in: Canada
- LinkedIn: https://www.linkedin.com/company/the-sarnia-observer

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | DNS records, Website code |  |
| [WordPress VIP](https://www.runsonwhat.com/reverse/wpvip) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [JW Player](https://www.runsonwhat.com/reverse/jw-player) | Media & UI | Website code |  |
| [LoginRadius](https://www.runsonwhat.com/reverse/loginradius) | Auth & Identity | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [comScore](https://www.runsonwhat.com/reverse/comscore) | Analytics | Website code |  |
| [Amplitude](https://www.runsonwhat.com/reverse/amplitude) | Analytics | Website code |  |
| [Parse.ly](https://www.runsonwhat.com/reverse/parsely) | Analytics | Website code |  |
| [Marfeel](https://www.runsonwhat.com/reverse/marfeel) | Analytics | Website code |  |
| [mParticle](https://www.runsonwhat.com/reverse/mparticle) | Data Pipeline | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code, Website config |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config, Website code |  |
| [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code |  |
| [Google AdSense](https://www.runsonwhat.com/reverse/google-adsense) | Ads & Pixels | Website code |  |
| [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code |  |
| [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config, Website code |  |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |
| [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config, Website code |  |
| [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code |  |
| [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config, Website code |  |
| [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code |  |
| [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code |  |
| [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website code, Website config |  |
| [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config |  |
| [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config |  |
| [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config |  |
| [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config |  |
| [Sharethrough](https://www.runsonwhat.com/reverse/sharethrough) | Ads & Pixels | Website config |  |
| [Taboola](https://www.runsonwhat.com/reverse/taboola) | Ads & Pixels | Website config |  |
| [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code |  |
| [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code |  |
| [RTB House](https://www.runsonwhat.com/reverse/rtb-house) | Ads & Pixels | Website code |  |
| [Quantcast](https://www.runsonwhat.com/reverse/quantcast) | Ads & Pixels | Website code |  |
| [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code |  |
| [Adobe Advertising](https://www.runsonwhat.com/reverse/adobe-advertising) | Ads & Pixels | Website code |  |
| [LiveIntent](https://www.runsonwhat.com/reverse/liveintent) | Ads & Pixels | Website code |  |
| [ID5](https://www.runsonwhat.com/reverse/id5) | Ads & Pixels | Website code |  |
| [MediaMath](https://www.runsonwhat.com/reverse/mediamath) | Ads & Pixels | Website code |  |
| [33Across](https://www.runsonwhat.com/reverse/33across) | Ads & Pixels | Website code |  |
| [Lotame](https://www.runsonwhat.com/reverse/lotame) | Ads & Pixels | Website code |  |
| [Nativo](https://www.runsonwhat.com/reverse/nativo) | Ads & Pixels | Website code |  |
| [MGID](https://www.runsonwhat.com/reverse/mgid) | Ads & Pixels | Website code |  |
| [Smart Ad Server](https://www.runsonwhat.com/reverse/smart-ad-server) | Ads & Pixels | Website code |  |
| [Tapad](https://www.runsonwhat.com/reverse/tapad) | Ads & Pixels | Website code |  |
| [Sailthru](https://www.runsonwhat.com/reverse/sailthru) | Marketing | Website code |  |
| [Infolinks](https://www.runsonwhat.com/reverse/infolinks) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |

## FAQ

### What tools does Sarnia Observer use?

As of November 2026, runsonwhat has found 59 tools at Sarnia Observer (theobserver.ca) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Google Cloud. Application: Google Fonts, JW Player and LoginRadius. Data & Observability: Google Analytics, Google Tag Manager and comScore. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: reCAPTCHA. Last checked November 1, 2026.

### What cloud does Sarnia Observer run on?

Sarnia Observer uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud and WordPress VIP, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on theobserver.ca. Amazon Web Services is used by 147,062 companies runsonwhat tracks.

### What sales tools does Sarnia Observer use?

The sales tools runsonwhat has found at Sarnia Observer are Demandbase (November 2026); no CRM shows up in Sarnia Observer's public records. runsonwhat found Demandbase through Demandbase code on theobserver.ca. Demandbase is used by 9,770 companies runsonwhat tracks.

### What analytics tools does Sarnia Observer use?

Sarnia Observer uses Google Analytics for analytics, alongside Google Tag Manager, comScore and Amplitude, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on theobserver.ca. Google Analytics is used by 906,268 companies runsonwhat tracks.

### What is Sarnia Observer's website built with?

Sarnia Observer uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on theobserver.ca. WordPress is used by 607,396 companies runsonwhat tracks.

### What marketing software does Sarnia Observer use?

Sarnia Observer uses Sailthru for marketing, according to runsonwhat (November 2026). runsonwhat found Sailthru through Sailthru code on theobserver.ca. Sailthru is used by 920 companies runsonwhat tracks.

### Does Sarnia Observer use Google Fonts?

Yes. runsonwhat found Google Fonts at Sarnia Observer through Google Fonts code on theobserver.ca. Google Fonts is a Media & UI tool used by 826,132 companies runsonwhat tracks.

### Which companies have a tech stack similar to Sarnia Observer's?

The companies with the stacks most like Sarnia Observer's are Leduc Representative, Calgary Herald, Edmonton Journal and National Post, according to runsonwhat (November 2026). Each shares 49 to 52 tools with Sarnia Observer, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Sarnia Observer uses?

runsonwhat reads public records only. Of the 59 tools at Sarnia Observer, 46 were found through code on theobserver.ca, 10 through website configuration files and 3 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and theobserver.ca about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/theobserver.ca (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.