# What does The Knot use? The Knot (thenest.com) shows public evidence of 55 tools, according to runsonwhat (last checked 2026-10-31). - Size: 1–10 employees - Based in: New City, United States - LinkedIn: https://www.linkedin.com/company/the-knot ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code | | | [Astro](https://www.runsonwhat.com/reverse/astro) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config, Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config, Website code | | | [Google AdSense](https://www.runsonwhat.com/reverse/google-adsense) | Ads & Pixels | Website code | | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code | | | [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config, Website code | | | [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config, Website code | | | [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code | | | [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code | | | [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config, Website code | | | [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website config, Website code | | | [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config | | | [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config | | | [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config | | | [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config, Website code | | | [Taboola](https://www.runsonwhat.com/reverse/taboola) | Ads & Pixels | Website config, Website code | | | [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code | | | [Sharethrough](https://www.runsonwhat.com/reverse/sharethrough) | Ads & Pixels | Website config | | | [Teads](https://www.runsonwhat.com/reverse/teads) | Ads & Pixels | Website config | | | [Quantcast](https://www.runsonwhat.com/reverse/quantcast) | Ads & Pixels | Website code | | | [RTB House](https://www.runsonwhat.com/reverse/rtb-house) | Ads & Pixels | Website code | | | [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code | | | [Adobe Advertising](https://www.runsonwhat.com/reverse/adobe-advertising) | Ads & Pixels | Website code | | | [Bombora](https://www.runsonwhat.com/reverse/bombora) | Sales & CRM | Website code | | | [ID5](https://www.runsonwhat.com/reverse/id5) | Ads & Pixels | Website code | | | [MediaMath](https://www.runsonwhat.com/reverse/mediamath) | Ads & Pixels | Website code | | | [33Across](https://www.runsonwhat.com/reverse/33across) | Ads & Pixels | Website code | | | [Nativo](https://www.runsonwhat.com/reverse/nativo) | Ads & Pixels | Website code | | | [MGID](https://www.runsonwhat.com/reverse/mgid) | Ads & Pixels | Website code | | | [Smart Ad Server](https://www.runsonwhat.com/reverse/smart-ad-server) | Ads & Pixels | Website code | | | [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code | | | [Sailthru](https://www.runsonwhat.com/reverse/sailthru) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records | | | [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records | | | [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records | | | [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records | | | [Loader.io](https://www.runsonwhat.com/reverse/loader-io) | Dev Tools | DNS verification records | | ## FAQ ### What tools does The Knot use? As of October 2026, runsonwhat has found 55 tools at The Knot (thenest.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts, Tailwind CSS and Vue.js. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 31, 2026. ### What sales tools does The Knot use? The sales tools runsonwhat has found at The Knot are ZoomInfo, Demandbase, Bombora and 6sense (October 2026); no CRM shows up in The Knot's public records. runsonwhat found ZoomInfo through ZoomInfo code on thenest.com. ### What email provider does The Knot use? The Knot uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 715,855 companies runsonwhat tracks. ### What analytics tools does The Knot use? The Knot uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on thenest.com. Google Analytics is used by 897,640 companies runsonwhat tracks. ### What is The Knot's website built with? The Knot uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on thenest.com. WordPress is used by 603,227 companies runsonwhat tracks. ### What marketing software does The Knot use? The Knot uses Sailthru for marketing, according to runsonwhat (October 2026). runsonwhat found Sailthru through Sailthru code on thenest.com. Sailthru is used by 920 companies runsonwhat tracks. ### Does The Knot use Google Fonts? Yes. runsonwhat found Google Fonts at The Knot through Google Fonts code on thenest.com. Google Fonts is a Media & UI tool used by 820,052 companies runsonwhat tracks. ### Which companies have a tech stack similar to The Knot's? The companies with the stacks most like The Knot's are Le HuffPost, HarperCollins Publishers UK, WIRED and RateMyProfessors, according to runsonwhat (October 2026). Each shares 10 to 37 tools with The Knot, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what The Knot uses? runsonwhat reads public records only. Of the 55 tools at The Knot, 30 were found through code on thenest.com, 14 through website configuration files, 10 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thenest.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/thenest.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.