# What does The NATIVE use?

The NATIVE (thenativemag.com) shows public evidence of 36 tools, according to runsonwhat (last checked 2026-11-08).

- Industry: Entertainment
- Size: 11–50 employees
- Based in: Ikoyi, Nigeria
- Founded: 2016
- LinkedIn: https://www.linkedin.com/company/the-native-nativeland

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | Custom domain |  |
| [DigitalOcean](https://www.runsonwhat.com/reverse/digitalocean) | Hosting & Cloud | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [Chartbeat](https://www.runsonwhat.com/reverse/chartbeat) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Elementor](https://www.runsonwhat.com/reverse/elementor) | Website & CMS | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | DNS records |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config |  |
| [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code |  |
| [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website config |  |
| [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config |  |
| [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config |  |
| [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config |  |
| [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website config |  |
| [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config |  |
| [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config |  |
| [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config |  |
| [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config |  |
| [Sharethrough](https://www.runsonwhat.com/reverse/sharethrough) | Ads & Pixels | Website config |  |
| [Teads](https://www.runsonwhat.com/reverse/teads) | Ads & Pixels | Website config |  |
| [Outbrain](https://www.runsonwhat.com/reverse/outbrain) | Ads & Pixels | Website config |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |

## FAQ

### What tools does The NATIVE use?

As of November 2026, runsonwhat has found 36 tools at The NATIVE (thenativemag.com) in public records. Edge & Hosting: Cloudflare, GoDaddy and DigitalOcean. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Google Workspace. Last checked November 8, 2026.

### What cloud does The NATIVE run on?

The NATIVE uses DigitalOcean for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found DigitalOcean through DNS records that point at DigitalOcean. DigitalOcean is used by 7,541 companies runsonwhat tracks.

### What email provider does The NATIVE use?

The NATIVE uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on thenativemag.com. Google Workspace is used by 423,411 companies runsonwhat tracks.

### What analytics tools does The NATIVE use?

The NATIVE uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Chartbeat, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on thenativemag.com. Google Analytics is used by 904,900 companies runsonwhat tracks.

### What is The NATIVE's website built with?

The NATIVE uses WordPress for its website, alongside Yoast SEO, Elementor and Shopify, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on thenativemag.com. WordPress is used by 607,560 companies runsonwhat tracks.

### What marketing software does The NATIVE use?

The NATIVE uses Mailchimp for marketing, according to runsonwhat (November 2026). runsonwhat found Mailchimp through Mailchimp code on thenativemag.com. Mailchimp is used by 119,473 companies runsonwhat tracks.

### Does The NATIVE use jQuery?

Yes. runsonwhat found jQuery at The NATIVE through jQuery code on thenativemag.com. jQuery is a Frontend tool used by 927,877 companies runsonwhat tracks.

### Which companies have a tech stack similar to The NATIVE's?

The companies with the stacks most like The NATIVE's are AHM Insights, CasasUru, City & State New York and Game Developer, according to runsonwhat (November 2026). Each shares 9 to 19 tools with The NATIVE, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what The NATIVE uses?

runsonwhat reads public records only. Of the 36 tools at The NATIVE, 17 were found through code on thenativemag.com, 14 through website configuration files, 3 through DNS records, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thenativemag.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/thenativemag.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
