# What does The Mountain use?

The Mountain (themountain.com) shows public evidence of 21 tools, according to runsonwhat (last checked 2026-10-27).

- Industry: Apparel & Fashion
- Size: 51–200 employees
- Based in: United States
- Founded: 1972
- LinkedIn: https://www.linkedin.com/company/themountain

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Searchspring](https://www.runsonwhat.com/reverse/searchspring) | Search | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Email records |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain, Email records |  |
| [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records |  |
| [CallTrackingMetrics](https://www.runsonwhat.com/reverse/calltrackingmetrics) | Marketing | Website code |  |
| [Attentive](https://www.runsonwhat.com/reverse/attentive) | Marketing | Website code |  |
| [BigCommerce](https://www.runsonwhat.com/reverse/bigcommerce) | Website & CMS | Custom domain, Email records, Website code |  |
| [Sailthru](https://www.runsonwhat.com/reverse/sailthru) | Marketing | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |

## FAQ

### What tools does The Mountain use?

As of October 2026, runsonwhat has found 21 tools at The Mountain (themountain.com) in public records. Edge & Hosting: Cloudflare and Google Cloud. Application: Google Fonts, React and Searchspring. Data & Observability: Google Analytics, Google Tag Manager and Segment. Go-to-market: Meta Pixel, Mailchimp and Shopify. Company Ops: Microsoft 365 and Mailchimp Transactional. Last checked October 27, 2026.

### What cloud does The Mountain run on?

The Mountain uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through Google Cloud code on themountain.com. Google Cloud is used by 76,226 companies runsonwhat tracks.

### What email provider does The Mountain use?

The Mountain uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 715,953 companies runsonwhat tracks.

### What does The Mountain use for customer support?

The Mountain uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records. Zendesk is used by 42,302 companies runsonwhat tracks.

### What analytics tools does The Mountain use?

The Mountain uses Google Analytics for analytics, alongside Google Tag Manager and Segment, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on themountain.com. Google Analytics is used by 889,224 companies runsonwhat tracks.

### What is The Mountain's website built with?

The Mountain uses Shopify for its website, alongside BigCommerce, according to runsonwhat (October 2026). runsonwhat found Shopify through email records that authorize Shopify. Shopify is used by 59,962 companies runsonwhat tracks.

### Does The Mountain use Google Fonts?

Yes. runsonwhat found Google Fonts at The Mountain through Google Fonts code on themountain.com. Google Fonts is a Media & UI tool used by 815,605 companies runsonwhat tracks.

### Which companies have a tech stack similar to The Mountain's?

The companies with the stacks most like The Mountain's are Everlane, 4Patriots, Long's Jewelers and California Baby, according to runsonwhat (October 2026). Each shares 11 to 16 tools with The Mountain, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what The Mountain uses?

runsonwhat reads public records only. Of the 21 tools at The Mountain, 12 were found through code on themountain.com, 4 through DNS records, 3 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and themountain.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/themountain.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
