# What does The Good use? The Good (thegood.com) shows public evidence of 30 tools, according to runsonwhat (last checked 2026-10-25). - Industry: Consulting - Size: 11–50 employees - Based in: Portland, United States - Founded: 2009 - LinkedIn: https://www.linkedin.com/company/the-good ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Subprocessor list | | | [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Custom domain | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Subprocessor list | | | [Kinsta](https://www.runsonwhat.com/reverse/kinsta) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Wistia](https://www.runsonwhat.com/reverse/wistia) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Subprocessor list | | | [VWO](https://www.runsonwhat.com/reverse/vwo) | Flags & Experiments | Subprocessor list | | | [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Subprocessor list | | | [Convert](https://www.runsonwhat.com/reverse/convert) | Flags & Experiments | Subprocessor list | | | [Looker](https://www.runsonwhat.com/reverse/looker) | Data Pipeline | Subprocessor list | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [MailChannels](https://www.runsonwhat.com/reverse/mailchannels) | Email Delivery | Email records | | | [Autodesk](https://www.runsonwhat.com/reverse/autodesk) | Collaboration | Subprocessor list | | | [Lovable](https://www.runsonwhat.com/reverse/lovable) | Dev Tools | DNS verification records | | ## Recent changes at The Good - 2026-10-18: started using [Autodesk](https://www.runsonwhat.com/reverse/autodesk) - 2026-10-18: started using [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) - 2026-10-18: started using [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) - 2026-10-18: started using [Convert](https://www.runsonwhat.com/reverse/convert) - 2026-10-18: started using [Optimizely](https://www.runsonwhat.com/reverse/optimizely) - 2026-10-18: started using [VWO](https://www.runsonwhat.com/reverse/vwo) - 2026-10-18: started using [Hotjar](https://www.runsonwhat.com/reverse/hotjar) - 2026-10-18: started using [Looker](https://www.runsonwhat.com/reverse/looker) - 2026-10-11: stopped using [Cursor](https://www.runsonwhat.com/reverse/cursor) - 2026-10-11: stopped using [DMARC Digests](https://www.runsonwhat.com/reverse/dmarcdigests) ## FAQ ### What tools does The Good use? As of October 2026, runsonwhat has found 30 tools at The Good (thegood.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Google Cloud. Application: jQuery, Font Awesome and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Google Workspace, Apple Business and GlobalSign. Last checked October 25, 2026. ### What cloud does The Good run on? The Good uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud, Microsoft Azure and Kinsta, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services on thegood.com's subprocessor list. Amazon Web Services is used by 145,877 companies runsonwhat tracks. ### What CRM does The Good use? The Good uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on thegood.com. HubSpot is used by 94,479 companies runsonwhat tracks. ### What email provider does The Good use? The Good uses Google Workspace for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on thegood.com. Google Workspace is used by 404,400 companies runsonwhat tracks. ### What analytics tools does The Good use? The Good uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on thegood.com. Google Analytics is used by 885,810 companies runsonwhat tracks. ### What is The Good's website built with? The Good uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on thegood.com. WordPress is used by 599,496 companies runsonwhat tracks. ### Does The Good use jQuery? Yes. runsonwhat found jQuery at The Good through jQuery code on thegood.com. jQuery is a Frontend tool used by 919,112 companies runsonwhat tracks. ### Does The Good use AI tools? Yes. runsonwhat has found Anthropic at The Good; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so The Good may use more AI tools than these. ### Has The Good changed tools recently? Yes. On runsonwhat's rechecks, The Good started using Autodesk, Amazon Web Services and Microsoft Azure (latest on October 18, 2026) and stopped using Cursor and DMARC Digests (latest on October 11, 2026). A change counts only between two checks of thegood.com done the same way. ### Which companies have a tech stack similar to The Good's? The companies with the stacks most like The Good's are Termly, iCentric, MediaLooker and SwineTech, according to runsonwhat (October 2026). Each shares 5 to 15 tools with The Good, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what The Good uses? runsonwhat reads public records only. Of the 30 tools at The Good, 12 were found through code on thegood.com, 8 through its own subprocessor list, 6 through DNS records, 3 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thegood.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/thegood.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.