# What does The Generation AB use?

The Generation AB (thegeneration.se) shows public evidence of 15 tools, according to runsonwhat (last checked 2026-11-08).

- Based in: Sweden
- LinkedIn: https://www.linkedin.com/company/the-generation-ab

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records |  |
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Custom domain |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [Freshdesk](https://www.runsonwhat.com/reverse/freshdesk) | Support & Docs | Custom domain, Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |

## FAQ

### What tools does The Generation use?

As of November 2026, runsonwhat has found 15 tools at The Generation (thegeneration.se) in public records. Edge & Hosting: Cloudflare, Google Cloud and Amazon CloudFront. Application: Font Awesome, Vimeo and YouTube. Go-to-market: WordPress, Yoast SEO and Mailchimp. Company Ops: Google Workspace and SendGrid. Last checked November 8, 2026.

### What cloud does The Generation run on?

The Generation uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Google Cloud through a subdomain that points at Google Cloud. Google Cloud is used by 77,803 companies runsonwhat tracks.

### What email provider does The Generation use?

The Generation uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 420,122 companies runsonwhat tracks.

### What does The Generation use for customer support?

The Generation uses Freshdesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Freshdesk through a subdomain that points at Freshdesk and email records. Freshdesk is used by 12,978 companies runsonwhat tracks.

### What is The Generation's website built with?

The Generation uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on thegeneration.se. WordPress is used by 606,787 companies runsonwhat tracks.

### What marketing software does The Generation use?

The Generation uses Mailchimp for marketing, according to runsonwhat (November 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 119,044 companies runsonwhat tracks.

### Does The Generation use Cloudflare?

Yes. runsonwhat found Cloudflare at The Generation through DNS records that point at Cloudflare. Cloudflare is a CDN & Edge tool used by 733,311 companies runsonwhat tracks.

### Does The Generation use AI tools?

Yes. runsonwhat has found OpenAI at The Generation; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so The Generation may use more AI tools than these.

### How does runsonwhat know what The Generation uses?

runsonwhat reads public records only. Of the 15 tools at The Generation, 6 were found through code on thegeneration.se, 3 through DNS records, 3 through email records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thegeneration.se about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/thegeneration.se (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.