# What does The Essential Fly use?

The Essential Fly (theessentialfly.com) shows public evidence of 8 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Sporting Goods
- Size: 51–200 employees
- Based in: Selby, United Kingdom
- Founded: 2006
- LinkedIn: https://www.linkedin.com/company/the-essential-trout-and-salmon-fly-fishing-flies-company

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | DNS verification records, Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [MailerSend](https://www.runsonwhat.com/reverse/mailersend) | Email Delivery | Email records |  |

## FAQ

### What tools does The Essential Fly use?

As of October 2026, runsonwhat has found 8 tools at The Essential Fly (theessentialfly.com) in public records. Data & Observability: Google Analytics. Go-to-market: Meta Pixel, Mailchimp and Pinterest. Company Ops: Google Workspace and MailerSend. Last checked October 20, 2026.

### What email provider does The Essential Fly use?

The Essential Fly uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 399,699 companies runsonwhat tracks.

### What analytics tools does The Essential Fly use?

The Essential Fly uses Google Analytics for analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on theessentialfly.com. Google Analytics is used by 861,992 companies runsonwhat tracks.

### What marketing software does The Essential Fly use?

The Essential Fly uses Mailchimp for marketing, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 113,754 companies runsonwhat tracks.

### Does The Essential Fly use Meta Pixel?

Yes. runsonwhat found Meta Pixel at The Essential Fly through Meta Pixel code on theessentialfly.com. Meta Pixel is a Ads & Pixels tool used by 389,000 companies runsonwhat tracks.

### How does runsonwhat know what The Essential Fly uses?

runsonwhat reads public records only. Of the 8 tools at The Essential Fly, 3 were found through email records, 2 through code on theessentialfly.com, 2 through DNS records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and theessentialfly.com about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/theessentialfly.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.