# What does The Brick use? The Brick (thebrick.com) shows public evidence of 32 tools, according to runsonwhat (last checked 2026-11-10). - Industry: Retail - Size: 5,001–10,000 employees - Based in: Edmonton, Canada - Founded: 1971 - LinkedIn: https://www.linkedin.com/company/the-brick ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain | 2023-07 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code | | | [Algolia](https://www.runsonwhat.com/reverse/algolia) | Search | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Shoplift](https://www.runsonwhat.com/reverse/shoplift) | Flags & Experiments | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS records, Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [Quantcast](https://www.runsonwhat.com/reverse/quantcast) | Ads & Pixels | Website code | | | [LivePerson](https://www.runsonwhat.com/reverse/liveperson) | Support & Docs | Website code | | | [Listrak](https://www.runsonwhat.com/reverse/listrak) | Marketing | Website code | | | [Botify](https://www.runsonwhat.com/reverse/botify) | Marketing | DNS verification records | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records | | | [Sophos](https://www.runsonwhat.com/reverse/sophos) | Security & Compliance | DNS verification records, Email records | | | [Duo](https://www.runsonwhat.com/reverse/duo) | Security & Compliance | DNS verification records | | | [Riskified](https://www.runsonwhat.com/reverse/riskified) | Security & Compliance | Website code | | ## Recent changes at The Brick - 2026-11-01: started using again [Duo](https://www.runsonwhat.com/reverse/duo) - 2026-11-01: started using [Google Maps](https://www.runsonwhat.com/reverse/google-maps) - 2026-11-01: started using again [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) - 2026-11-01: started using again [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) - 2026-11-01: started using [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) - 2026-11-01: started using again [Apple Business](https://www.runsonwhat.com/reverse/apple) - 2026-11-01: started using again [Sophos](https://www.runsonwhat.com/reverse/sophos) - 2026-11-01: started using again [Botify](https://www.runsonwhat.com/reverse/botify) - 2026-11-01: started using again [Anthropic](https://www.runsonwhat.com/reverse/anthropic) - 2026-10-30: stopped using [Duo](https://www.runsonwhat.com/reverse/duo) - 2026-10-30: stopped using [Apple Business](https://www.runsonwhat.com/reverse/apple) - 2026-10-30: stopped using [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) ## FAQ ### What tools does The Brick use? As of November 2026, runsonwhat has found 32 tools at The Brick (thebrick.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Microsoft Azure. Application: jQuery, Font Awesome and Google Maps. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked November 10, 2026. ### What cloud does The Brick run on? The Brick uses Amazon Web Services for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on thebrick.com. Amazon Web Services is used by 147,486 companies runsonwhat tracks. ### What email provider does The Brick use? The Brick uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 734,175 companies runsonwhat tracks. ### What does The Brick use for customer support? The Brick uses LivePerson for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found LivePerson through LivePerson code on thebrick.com. LivePerson is used by 696 companies runsonwhat tracks. ### What analytics tools does The Brick use? The Brick uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on thebrick.com. Google Analytics is used by 903,902 companies runsonwhat tracks. ### What is The Brick's website built with? The Brick uses Shopify for its website, according to runsonwhat (November 2026). runsonwhat found Shopify through a subdomain that points at Shopify and DNS records. Shopify is used by 61,507 companies runsonwhat tracks. ### How long has The Brick used Microsoft Azure? The Brick has used Microsoft Azure since at least July 2023, going by the first public certificate of the thebrick.com subdomain that points at Microsoft Azure. ### Does The Brick use jQuery? Yes. runsonwhat found jQuery at The Brick through jQuery code on thebrick.com. jQuery is a Frontend tool used by 927,201 companies runsonwhat tracks. ### Does The Brick use AI tools? Yes. runsonwhat has found Anthropic at The Brick; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so The Brick may use more AI tools than these. ### Has The Brick changed tools recently? Yes. On runsonwhat's rechecks, The Brick started using Duo, Google Maps and Microsoft Azure (latest on November 1, 2026) and stopped using Duo, Apple Business and Microsoft Azure (latest on October 30, 2026). A change counts only between two checks of thebrick.com done the same way. ### Which companies have a tech stack similar to The Brick's? The companies with the stacks most like The Brick's are The Brick, Leon, Appliance Canada and Dick's House of Sport, according to runsonwhat (November 2026). Each shares 12 to 25 tools with The Brick, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what The Brick uses? runsonwhat reads public records only. Of the 32 tools at The Brick, 19 were found through code on thebrick.com, 8 through DNS records, 2 through email records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thebrick.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/thebrick.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.