# What does The Boot use?

The Boot (theboot.com) shows public evidence of 26 tools, according to runsonwhat (last checked 2026-11-01).

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code |  |
| [comScore](https://www.runsonwhat.com/reverse/comscore) | Analytics | Website code |  |
| [Chartbeat](https://www.runsonwhat.com/reverse/chartbeat) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code, Website config |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config |  |
| [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config |  |
| [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config |  |
| [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config |  |
| [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website code, Website config |  |
| [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config |  |
| [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config |  |
| [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config |  |
| [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config |  |
| [Sharethrough](https://www.runsonwhat.com/reverse/sharethrough) | Ads & Pixels | Website config |  |
| [Teads](https://www.runsonwhat.com/reverse/teads) | Ads & Pixels | Website config |  |
| [Sailthru](https://www.runsonwhat.com/reverse/sailthru) | Marketing | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [Osano](https://www.runsonwhat.com/reverse/osano) | Security & Compliance | Website code |  |

## FAQ

### What tools does The Boot use?

As of November 2026, runsonwhat has found 26 tools at The Boot (theboot.com) in public records. Edge & Hosting: Akamai. Application: Google Fonts. Data & Observability: Google Analytics, Google Tag Manager and web-vitals. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Google Workspace and Osano. Last checked November 1, 2026.

### What email provider does The Boot use?

The Boot uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 412,603 companies runsonwhat tracks.

### What analytics tools does The Boot use?

The Boot uses Google Analytics for analytics, alongside Google Tag Manager, comScore and Chartbeat, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on theboot.com. Google Analytics is used by 905,972 companies runsonwhat tracks.

### What is The Boot's website built with?

The Boot uses WordPress for its website, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on theboot.com. WordPress is used by 607,128 companies runsonwhat tracks.

### What marketing software does The Boot use?

The Boot uses Sailthru for marketing, according to runsonwhat (November 2026). runsonwhat found Sailthru through email records that authorize Sailthru. Sailthru is used by 920 companies runsonwhat tracks.

### What monitoring tools does The Boot use?

The Boot uses web-vitals for monitoring, according to runsonwhat (November 2026). runsonwhat found web-vitals through web-vitals code on theboot.com. web-vitals is used by 30,101 companies runsonwhat tracks.

### Does The Boot use Google Fonts?

Yes. runsonwhat found Google Fonts at The Boot through Google Fonts code on theboot.com. Google Fonts is a Media & UI tool used by 825,829 companies runsonwhat tracks.

### Which companies have a tech stack similar to The Boot's?

The companies with the stacks most like The Boot's are The Bouqs Company, The Insurer, CelticsBlog and Netted, according to runsonwhat (November 2026). Each shares 7 to 19 tools with The Boot, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what The Boot uses?

runsonwhat reads public records only. Of the 26 tools at The Boot, 12 were found through code on theboot.com, 10 through website configuration files, 2 through DNS records and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and theboot.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/theboot.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
