# What does The Barcode Group use? The Barcode Group (thebarcodegroup.com) shows public evidence of 19 tools, according to runsonwhat (last checked 2026-11-10). - Industry: Consumer Services - Size: 51–200 employees - Based in: Bentonville, United States - LinkedIn: https://www.linkedin.com/company/the-barcode-group ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain | | | [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Custom domain, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code | | | [WooCommerce](https://www.runsonwhat.com/reverse/woocommerce) | Website & CMS | Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer) | Workspace | Email records | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | ## Recent changes at The Barcode Group - 2026-11-10: started using again [Apple Business](https://www.runsonwhat.com/reverse/apple) - 2026-11-10: started using again [OpenAI](https://www.runsonwhat.com/reverse/openai) - 2026-11-10: started using again [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer) - 2026-11-10: started using again [Google Search Console](https://www.runsonwhat.com/reverse/gsc) - 2026-11-10: started using again [Zoom](https://www.runsonwhat.com/reverse/zoom) - 2026-11-02: stopped using [OpenAI](https://www.runsonwhat.com/reverse/openai) - 2026-11-02: started using [Vercel](https://www.runsonwhat.com/reverse/vercel) - 2026-11-02: stopped using [Zoom](https://www.runsonwhat.com/reverse/zoom) - 2026-11-02: stopped using [Google Search Console](https://www.runsonwhat.com/reverse/gsc) - 2026-11-02: stopped using [Apple Business](https://www.runsonwhat.com/reverse/apple) - 2026-11-02: stopped using [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer) - 2026-11-02: stopped using [Monotype Fonts](https://www.runsonwhat.com/reverse/fonts-com) ## FAQ ### What tools does The Barcode Group use? As of November 2026, runsonwhat has found 19 tools at The Barcode Group (thebarcodegroup.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Vercel. Application: jQuery, Google Fonts and YouTube. Data & Observability: Google Analytics. Go-to-market: WordPress, Yoast SEO and HubSpot. Company Ops: Microsoft 365, Apple Business and Exclaimer. Last checked November 10, 2026. ### What cloud does The Barcode Group run on? The Barcode Group uses Amazon Web Services for hosting and cloud infrastructure, alongside Vercel and WP Engine, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on thebarcodegroup.com. Amazon Web Services is used by 147,363 companies runsonwhat tracks. ### What CRM does The Barcode Group use? The Barcode Group uses HubSpot for its CRM, alongside Salesforce, according to runsonwhat (November 2026). runsonwhat found HubSpot through HubSpot code on thebarcodegroup.com. HubSpot is used by 97,448 companies runsonwhat tracks. ### What email provider does The Barcode Group use? The Barcode Group uses Microsoft 365 for email and office software, alongside Apple Business and Exclaimer, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on thebarcodegroup.com. Microsoft 365 is used by 732,443 companies runsonwhat tracks. ### What analytics tools does The Barcode Group use? The Barcode Group uses Google Analytics for analytics, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on thebarcodegroup.com. Google Analytics is used by 903,824 companies runsonwhat tracks. ### What is The Barcode Group's website built with? The Barcode Group uses WordPress for its website, alongside Yoast SEO and WooCommerce, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on thebarcodegroup.com. WordPress is used by 606,727 companies runsonwhat tracks. ### Does The Barcode Group use jQuery? Yes. runsonwhat found jQuery at The Barcode Group through jQuery code on thebarcodegroup.com. jQuery is a Frontend tool used by 927,191 companies runsonwhat tracks. ### Does The Barcode Group use AI tools? Yes. runsonwhat has found OpenAI at The Barcode Group; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so The Barcode Group may use more AI tools than these. ### Has The Barcode Group changed tools recently? Yes. On runsonwhat's rechecks, The Barcode Group started using Apple Business, OpenAI and Exclaimer (latest on November 10, 2026) and stopped using OpenAI, Zoom and Google Search Console (latest on November 2, 2026). A change counts only between two checks of thebarcodegroup.com done the same way. ### How does runsonwhat know what The Barcode Group uses? runsonwhat reads public records only. Of the 19 tools at The Barcode Group, 10 were found through code on thebarcodegroup.com, 4 through DNS records, 3 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thebarcodegroup.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/thebarcodegroup.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.