# What does The Bakery use?

The Bakery (thebakery.com) shows public evidence of 20 tools, according to runsonwhat (last checked 2026-11-11).

- Industry: IT Services
- Size: 51–200 employees
- Based in: London, United Kingdom
- Founded: 2012
- LinkedIn: https://www.linkedin.com/company/thebakerybrasil

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [Motion](https://www.runsonwhat.com/reverse/framer-motion) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Elementor](https://www.runsonwhat.com/reverse/elementor) | Website & CMS | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code | 2024-10 |
| [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Resend](https://www.runsonwhat.com/reverse/resend) | Email Delivery | Email records |  |

## FAQ

### What tools does The Bakery use?

As of November 2026, runsonwhat has found 20 tools at The Bakery (thebakery.com) in public records. Edge & Hosting: Cloudflare and GoDaddy. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and web-vitals. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, reCAPTCHA and Resend. Last checked November 11, 2026.

### What CRM does The Bakery use?

The Bakery uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and The Bakery has used it since at least October 2024. HubSpot is used by 97,467 companies runsonwhat tracks.

### What email provider does The Bakery use?

The Bakery uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on thebakery.com. Microsoft 365 is used by 732,718 companies runsonwhat tracks.

### What analytics tools does The Bakery use?

The Bakery uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on thebakery.com. Google Analytics is used by 903,829 companies runsonwhat tracks.

### What is The Bakery's website built with?

The Bakery uses WordPress for its website, alongside Yoast SEO, Elementor and HubSpot CMS, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on thebakery.com. WordPress is used by 606,726 companies runsonwhat tracks.

### What monitoring tools does The Bakery use?

The Bakery uses web-vitals for monitoring, according to runsonwhat (November 2026). runsonwhat found web-vitals through web-vitals code on thebakery.com. web-vitals is used by 30,068 companies runsonwhat tracks.

### How long has The Bakery used HubSpot?

The Bakery has used HubSpot since at least October 2024, going by the first public certificate of the thebakery.com subdomain that points at HubSpot.

### Does The Bakery use jQuery?

Yes. runsonwhat found jQuery at The Bakery through jQuery code on thebakery.com. jQuery is a Frontend tool used by 927,200 companies runsonwhat tracks.

### How does runsonwhat know what The Bakery uses?

runsonwhat reads public records only. Of the 20 tools at The Bakery, 15 were found through code on thebakery.com, 2 through email records, 2 through subdomains that point at the vendor and 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thebakery.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/thebakery.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.