# What does The Assembly use?

The Assembly (theassemblync.com) shows public evidence of 26 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Journalism
- Size: 1–10 employees
- Based in: Raleigh, United States
- Founded: 2021
- LinkedIn: https://www.linkedin.com/company/the-assembly-nc

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Parse.ly](https://www.runsonwhat.com/reverse/parsely) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [WooCommerce](https://www.runsonwhat.com/reverse/woocommerce) | Website & CMS | Website code |  |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |
| [ActiveCampaign](https://www.runsonwhat.com/reverse/activecampaign) | Marketing | Email records |  |
| [Broadstreet](https://www.runsonwhat.com/reverse/broadstreet) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code |  |
| [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records, Website code |  |
| [Postmark](https://www.runsonwhat.com/reverse/postmark) | Email Delivery | Email records |  |
| [Airtable](https://www.runsonwhat.com/reverse/airtable) | Collaboration | DNS verification records |  |

## FAQ

### What tools does The Assembly use?

As of October 2026, runsonwhat has found 26 tools at The Assembly (theassemblync.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Google Cloud. Application: jQuery and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Parse.ly. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Google Workspace, reCAPTCHA and SendGrid. Last checked October 20, 2026.

### What cloud does The Assembly run on?

The Assembly uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on theassemblync.com. Amazon Web Services is used by 145,625 companies runsonwhat tracks.

### What email provider does The Assembly use?

The Assembly uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on theassemblync.com. Google Workspace is used by 402,325 companies runsonwhat tracks.

### What analytics tools does The Assembly use?

The Assembly uses Google Analytics for analytics, alongside Google Tag Manager and Parse.ly, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on theassemblync.com. Google Analytics is used by 878,780 companies runsonwhat tracks.

### What is The Assembly's website built with?

The Assembly uses WordPress for its website, alongside Yoast SEO and WooCommerce, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on theassemblync.com. WordPress is used by 596,448 companies runsonwhat tracks.

### What marketing software does The Assembly use?

The Assembly uses Mailchimp for marketing, alongside ActiveCampaign, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 114,934 companies runsonwhat tracks.

### Does The Assembly use jQuery?

Yes. runsonwhat found jQuery at The Assembly through jQuery code on theassemblync.com. jQuery is a Frontend tool used by 914,913 companies runsonwhat tracks.

### Which companies have a tech stack similar to The Assembly's?

The companies with the stacks most like The Assembly's are 19th News, Mission Local, fbherald.com and Arkansas Times, according to runsonwhat (October 2026). Each shares 10 to 18 tools with The Assembly, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what The Assembly uses?

runsonwhat reads public records only. Of the 26 tools at The Assembly, 16 were found through code on theassemblync.com, 7 through email records and 3 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and theassemblync.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/theassemblync.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
