# What does The AA use? The AA (theaa.com) shows public evidence of 41 tools, according to runsonwhat (last checked 2026-10-09). - Industry: Activities of Other Membership Organisations N.e.c. - Based in: United Kingdom - Founded: 1905 - LinkedIn: https://www.linkedin.com/company/the-aa ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Custom domain, DNS records, Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Tealium](https://www.runsonwhat.com/reverse/tealium) | Data Pipeline | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config | | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Email records, Website code | | | [Trustpilot](https://www.runsonwhat.com/reverse/trustpilot) | Marketing | Website code | | | [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config | | | [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config | | | [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config | | | [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config | | | [Dynamics 365 Customer Insights](https://www.runsonwhat.com/reverse/dynamics-365-marketing) | Marketing | DNS verification records | | | [Sitecore](https://www.runsonwhat.com/reverse/sitecore) | Website & CMS | DNS verification records, Website code | | | [LivePerson](https://www.runsonwhat.com/reverse/liveperson) | Support & Docs | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Mailjet](https://www.runsonwhat.com/reverse/mailjet) | Email Delivery | Custom domain, Email records, Website code | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | | [Red Sift OnDMARC](https://www.runsonwhat.com/reverse/redsift) | Security & Compliance | Email records | | | [GoTo](https://www.runsonwhat.com/reverse/goto) | Collaboration | DNS verification records | | | [Dropbox](https://www.runsonwhat.com/reverse/dropbox) | Collaboration | DNS verification records, Website code | | | [SAP SuccessFactors](https://www.runsonwhat.com/reverse/sap-successfactors) | People & HR | DNS verification records | | | [Wiz](https://www.runsonwhat.com/reverse/wiz) | Security & Compliance | DNS verification records | | | [Flexera](https://www.runsonwhat.com/reverse/flexera) | Dev Tools | DNS verification records | | ## Recent changes at The AA - 2026-10-09: started using [Dynamics 365 Customer Insights](https://www.runsonwhat.com/reverse/dynamics-365-marketing) ## FAQ ### What tools does The AA use? As of October 2026, runsonwhat has found 41 tools at The AA (theaa.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Vercel. Application: Font Awesome, Google Maps and React. Data & Observability: Google Analytics, Google Tag Manager and Tealium. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 9, 2026. ### What cloud does The AA run on? The AA uses Amazon Web Services for hosting and cloud infrastructure, alongside Vercel, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on theaa.com. Amazon Web Services is used by 144,878 companies runsonwhat tracks. ### What email provider does The AA use? The AA uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 701,710 companies runsonwhat tracks. ### What does The AA use for customer support? The AA uses LivePerson for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found LivePerson through LivePerson code on theaa.com. LivePerson is used by 628 companies runsonwhat tracks. ### What analytics tools does The AA use? The AA uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on theaa.com. Google Analytics is used by 853,379 companies runsonwhat tracks. ### What is The AA's website built with? The AA uses Sitecore for its website, according to runsonwhat (October 2026). runsonwhat found Sitecore through a DNS verification record for Sitecore and code on theaa.com. Sitecore is used by 2,063 companies runsonwhat tracks. ### Does The AA use Cloudflare? Yes. runsonwhat found Cloudflare at The AA through a subdomain that points at Cloudflare and DNS records. Cloudflare is a CDN & Edge tool used by 692,707 companies runsonwhat tracks. ### Does The AA use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at The AA; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so The AA may use more AI tools than these. ### Has The AA changed tools recently? Yes. On runsonwhat's rechecks, The AA started using Dynamics 365 Customer Insights (latest on October 9, 2026). A change counts only between two checks of theaa.com done the same way. ### Which companies have a tech stack similar to The AA's? The companies with the stacks most like The AA's are Paramount, Cleveland Clinic, AutoScout24 and Paramount, according to runsonwhat (October 2026). Each shares 14 to 19 tools with The AA, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what The AA uses? runsonwhat reads public records only. Of the 41 tools at The AA, 16 were found through code on theaa.com, 13 through DNS records, 5 through email records, 5 through website configuration files and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and theaa.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/theaa.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.