# What does The Pool use?

The Pool (the-pool.com) shows public evidence of 19 tools, according to runsonwhat (last checked 2026-10-17).

- Industry: Online Media
- Size: 11–50 employees
- Based in: London, United Kingdom
- Founded: 2015
- LinkedIn: https://www.linkedin.com/company/the-pool-ltd

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config |  |
| [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config |  |
| [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config |  |
| [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config |  |
| [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config |  |
| [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config |  |
| [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config |  |
| [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config |  |
| [Teads](https://www.runsonwhat.com/reverse/teads) | Ads & Pixels | Website config |  |
| [Sharethrough](https://www.runsonwhat.com/reverse/sharethrough) | Ads & Pixels | Website config |  |

## FAQ

### What tools does The Pool use?

As of October 2026, runsonwhat has found 19 tools at The Pool (the-pool.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Font Awesome and Vimeo. Data & Observability: Google Analytics. Go-to-market: WordPress, Yoast SEO and Google Ad Manager. Last checked October 17, 2026.

### What analytics tools does The Pool use?

The Pool uses Google Analytics for analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on the-pool.com. Google Analytics is used by 856,130 companies runsonwhat tracks.

### What is The Pool's website built with?

The Pool uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on the-pool.com. WordPress is used by 584,088 companies runsonwhat tracks.

### Does The Pool use jQuery?

Yes. runsonwhat found jQuery at The Pool through jQuery code on the-pool.com. jQuery is a Frontend tool used by 899,692 companies runsonwhat tracks.

### Which companies have a tech stack similar to The Pool's?

The companies with the stacks most like The Pool's are V6 Velugu, アゴラ 言論プラットフォーム, RacingJunk and OverTake.gg, according to runsonwhat (October 2026). Each shares 14 to 18 tools with The Pool, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what The Pool uses?

runsonwhat reads public records only. Of the 19 tools at The Pool, 11 were found through website configuration files, 6 through code on the-pool.com and 2 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and the-pool.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/the-pool.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.