# What does Thalia use?

Thalia (thalia.de) shows public evidence of 20 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Bookselling
- Size: 5,001–10,000 employees
- Based in: Hagen, Germany
- Founded: 1919
- LinkedIn: https://www.linkedin.com/company/thalia-b%C3%BCcher-gmbh

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [Hetzner](https://www.runsonwhat.com/reverse/hetzner) | Hosting & Cloud | Custom domain |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Custom domain, Website code |  |
| [Kameleoon](https://www.runsonwhat.com/reverse/kameleoon) | Flags & Experiments | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | DNS verification records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records |  |
| [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code |  |
| [Usercentrics](https://www.runsonwhat.com/reverse/usercentrics) | Security & Compliance | Website code |  |
| [Jamf](https://www.runsonwhat.com/reverse/jamf) | Security & Compliance | DNS verification records |  |
| [SparkPost](https://www.runsonwhat.com/reverse/sparkpost) | Email Delivery | Custom domain |  |
| [Figma](https://www.runsonwhat.com/reverse/figma) | Collaboration | DNS verification records |  |

## FAQ

### What tools does Thalia use?

As of October 2026, runsonwhat has found 20 tools at Thalia (thalia.de) in public records. Edge & Hosting: Cloudflare and Hetzner. Application: Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Meta Pixel, Microsoft Ads and Ahrefs. Company Ops: Microsoft 365, Apple Business and Atlassian. Last checked October 20, 2026.

### What cloud does Thalia run on?

Thalia uses Hetzner for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Hetzner through a subdomain that points at Hetzner. Hetzner is used by 5,110 companies runsonwhat tracks.

### What email provider does Thalia use?

Thalia uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 710,115 companies runsonwhat tracks.

### What analytics tools does Thalia use?

Thalia uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on thalia.de. Google Analytics is used by 877,790 companies runsonwhat tracks.

### What marketing software does Thalia use?

Thalia uses Ahrefs for marketing, according to runsonwhat (October 2026). runsonwhat found Ahrefs through a DNS verification record for Ahrefs. Ahrefs is used by 23,495 companies runsonwhat tracks.

### What monitoring tools does Thalia use?

Thalia uses Sentry for monitoring, according to runsonwhat (October 2026). runsonwhat found Sentry through a subdomain that points at Sentry and code on thalia.de. Sentry is used by 78,443 companies runsonwhat tracks.

### Does Thalia use Cloudflare?

Yes. runsonwhat found Cloudflare at Thalia through DNS records that point at Cloudflare and code on thalia.de. Cloudflare is a CDN & Edge tool used by 702,338 companies runsonwhat tracks.

### Does Thalia use AI tools?

Yes. runsonwhat has found Anthropic at Thalia; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Thalia may use more AI tools than these.

### Which companies have a tech stack similar to Thalia's?

The companies with the stacks most like Thalia's are Villeroy & Boch Group, NKD, IONOS and Art et Fenêtres, according to runsonwhat (October 2026). Each shares 8 to 12 tools with Thalia, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Thalia uses?

runsonwhat reads public records only. Of the 20 tools at Thalia, 11 were found through DNS records, 5 through code on thalia.de, 3 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thalia.de about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/thalia.de (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
